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Embracing Three New Megatrends in the Brave New World of Digital Media

Three New Megatrends

 in the Brave New World of Digital Media

Arianna Huffington

Arianna Huffington    www.netkaup.is
October 18, 2012
     When we consider the ways technology is rapidly transforming the media landscape — and our lives — three trends stand out. The first is the seismic shift from presentation to participation. The second is the paradoxical shift from using technology to connect to also using technology to disconnect. And the third is the game-changing shift from using social media as a way to make our lives more fun to using social media to make the world better.

     The shift from presentation to participation means that the days of the Media Gods, sitting up on Mt. Olympus and telling us how things are, have long since ended. People are tired of being talked to; they want to be talked with. Ours is a global conversation, with millions of new people pulling up a seat at the table — indeed, nearly 3 billion people will join the Internet’s community by 2020, according to Abundance: The Future Is Better Than You Think, by Peter Diamandis and Steven Kotler. That conversation has fueled revolutions and allowed media to engage with readers — and brands to engage with consumers — in totally new ways. The success of brands in the future will depend upon their understanding and embracing of this new relationship.
     So, if the first trend is a Garden of Eden blooming with engagement and self-expression, the second trendis the snake in the garden. For all the powerful tools at our disposal to bear witness and bring about change, there is also the temptation to fetishize the social and viral for their own sake. On a daily basis, I’m invited to media conferences filled with panels devoted to how we can use social tools to amplify our messages. But very few of those panels seem to care what is the message. As Thoreau said in 1854, “We are in great haste, to construct a magnetic telegraph from Maine to Texas; but Maine and Texas, it may be, have nothing important to communicate.”
Luckily there is a powerful, countervailing force using technology to get away from technology, reflected in apps and features like Freedom, Do Not Disturb, and HuffPost’s forthcoming GPS for the Soul. Of course, I realize there’s a paradox in the idea that, of all things, an app can help deliver us from the snake in the garden, but the snake is very wily, so our solutions have to be just as clever.
     The third trend is the shift from searching for information to searching for meaning. People are using technology to connect with others not just around similar passions and interests, but around the causes that most resonate with them. And the shift isn’t confined to individuals. More and more, brands are  identifying with a cause, and making that identification a central part of their ethos.
In the 1990s I wrote a book called The Fourth Instinct, which explored the instinct that takes us beyond our first three — our impulses for survival, sex, and power — and drives us to expand the boundaries of our caring to include our communities and the world around us. That instinct is now driving more and more of our choices — in terms of what we do, what we value, what we read, and what we buy. And technology has given us the ability to widen the circle of our concern.
So the future is hyper-connected — except when it is blissfully, joyously disconnected.  And an understanding of these three megatrends can guide us to a place where we are more creative, more effective, more compassionate, and more capable of making things better for ourselves, for our brands, and for the world.

www.netkaup.is   

iPhone 5 Everything You Need to Know

Read more :

Apple iPhone 5: Everything You Need to Know

 Jesus Diaz    IPHONE 5          SEP 12, 2012

The new iPhone 5 is here. It’s thinner and faster than ever, with a new form factor that uses a gorgeous panoramic screen with more resolutions and less consumption. It also surfs the web much faster, thanks to its new LTE capabilities. And, just as we knew, it has a new smaller dock connector called Lightning.

Overall, it seems they have incrementally improved every single aspect of the iPhone. It’s not a revolutionary phone, but it is a very nice release.

Physical specifications

The iPhone 5 looks exactly as the leaked images: an unibody aluminum body with a glass screen. “It’s thinner than the previous generation: 18 percent thinner, which puts it at 0.29 inches (7.6 millimeter). They are claiming this is the world’s thinnest smartphone. It’s actually the world’s thinnest LTE smartphone.

It’s also 20 percent lighter than the current iPhone, just 3.95 ounces (112 grams). It comes in black and white models.

Their new manufacturing method seems quite extraordinary. According to Jon Ive, they “have never built a product with this extraordinary level of fit and finish.” They claim that the “variances from product to product is now measured in microns.”

The screen

Apple claims that the new 16:9 4-inch panoramic screen has 44 percent more saturation than the iPhone, which makes the display full sRGB. The display has its touchscreen sensor built-in.

Apple iPhone 5: Everything You Need to Know

How does it work? Instead of having two layers, the pixels of the display and the touch sensors, Apple affirms that here “the pixels do double duty—acting as touch-sensing electrodes while displaying the image at the same time.” Apple says that no other phone in the market has this, which Apple says is crucial to the iPhone 5’s thinness, lower weight and—more importantly—its image quality. Since there’s nothing between the glass and the pixels, the say the image is much clearer than before.

Connectivity

As expected, it uses LTE connectivity, so it will be much faster that the current iPhone 4S. It supports all the standards needed for all carriers: HSPA+, DC-HSDPA and LTE. Apple says that their single-chip solution works everywhere.

The iPhone 5 also has dual-channel 5GHz Wi-Fi—aka 802.11N. That means a 150Mbps maximum connectivity speed.

Brains

It also has a new CPU, the A6—which Apple claims is 2 times faster than the current iPhone 4S both in CPU and graphics. In real life, they claim it loads web pages 2.1 times as fast.

Battery life

If true, this is impressive: 8 hours of 3G talk time, 8 hours of LTE browsing, 10 hours of Wi-Fi browsing, 30 hours of video and 225 hours of standby.

Camera features

They have also updated the camera. On paper, it’s better than the one in iPhone 4S with a new dynamic low light mode too (I wonder how it compares to Nokia’s IOS) and a sapphire crystal. Knowing how scratched the glass on my iPhone is—making the photos not as crisp as when it was new—that’s good news. Shapphire crystal is the hardest thing you can get this side of a diamond.

Like the 4S, it has five-element optics and a 8 megapixel sensor (3264 x 2448 pixel), backside illumination, a hybrid infrared filter, and a nice f/2.4 aperture.

The new image processing chip has spatial noise reduction, with a system to analyze which parts of the image needs to be noise reduced and which should be left alone. As a result of all this, they claim low light photography is now much better than before.

Here’s an image taken with the new iPhone, which Apple claims it’s completely unretouched:

Apple iPhone 5: Everything You Need to Know

Update: You can see other unprocessed images here.

The image capture is also faster: 40 percent, they say. The iPhone 4S camera is now quite fast, so it will be interesting to see how this feels. Certainly, there’s not such a thing as fast enough when it comes to taking photos.

Panorama mode
They have also added a new capture mode called panorama. It doesn’t require you to stitch photos one by one: just pan the phone and it will automatically capture a panorama for you. Even if you can’t hold it steady, iPhone 5 is smart, using its gyroscope to correct for any variation in motion and make a perfect panorama. It also gets rid of any moving objects, they say.

The final result covers 240 degrees.

Video face detection
Like the previous iPhone, this one has 1080p FullHD capture. They claim they have improved the image stabilization in this version, added face detection (so it will be able to tag people automatically in videos) and, this is good, it will allow you to take full still photos while recording video.

Front FaceTime camera

They have also make the 720p front camera better with a new backside illuminated sensor. It also has face detection and—at last—the operating system will enable FaceTime over cellular.

Apple iPhone 5: Everything You Need to Know

Audio

Apple has also upgraded all the audio: the microphones, the built-in speakers and the earbuds, now called EarPods.

It now has three microphones—on the front, back and bottom. These will improve the quality of your voice calls—whoever calls anymore—and sound recordings. More importantly, they have include noise canceling without the need for external specialized headphones. Apple says that their technology cancels the noise from the place in which you are in, so you hear “the voice on the other end” more clearly.

The speakers have much better quality now, going from three to five magnet transducers, which will result in a clearer, richer sound. Any improvement over the cricket boxes of previous versions is welcome.

They have also improved the quality of voice calls. According to Phil Schiller, the new iPhone 5 can use something called wideband audio. If supported by the carrier, the phone will use more of the spectrum bandwidth to send much better and high-fidelity version of your voice over the network.

Apple iPhone 5: Everything You Need to Know

New Dock connector: Lightning

As predicted, the dock connector has changed. It’s now much smaller. Apple calls it Lightning (a name play of their other connector technology: Thunderbolt). It’s all digital and has 8 connectors. It also has an adaptive interface, which I guess means that the connector will send different signals according to the kind of features you need in your connection.

They best thing about the new connector, however, is that it is reversible. This may seem stupid, but being able to connect your cable no matter of the orientation will protect humanity against the 529th Article of Murphy’s Law: “Thou will always try to connect your iPhone cable on the wrong side.”

Apple iPhone 5: Everything You Need to Know

Does that mean that you would have to trash your old dock accessory? No, they are giving us an adapter that will turn the old connector into the new Lightning. Phil Schiller says that they are working with peripheral manufacturers to include Lightning in their next batch of products, which will arrive this Holiday Season.

Price and availability

They are keeping exactly the same prices as the previous generation. The iPhone 5 16GB is $199, the 32GB is $299 and the 64GB is $399, all with a two-year contract.

In the United States, Canada, UK, France, Germany, Australia, Japan, Hong Kong and Singapore you will be able to pre-order it this Friday and get it the next, September 21 The other countries will have it on September 28.

Oh, and if that’s still too expensive for you: the iPhone 4S is now $99 with a two-year contract. The iPhone 4 will be free with the same contract.

www.netkaup.is

Marketing & Events UNDERGROUND 8 online seminar March 2012 – Yanik Silver

UNDERGROUND 8 online seminar – 11 Exponential Trends For The 21st Century

Yanik talks about “what´s next” in Education and Creating Content on the Internet. 

Yanik Silver is a serial entrepreneur, author, adventurer and a great educator.

His story and businesses have been featured in Wall Street Journal, Forbes, Fox Business News, TIME.com, USA Today, SmartMoney.com, MSN Money, Entrepreneur.com, The Boston Globe, Denver Business Journal and many others.

Yanik is a highly sought after speaker addressing groups ranging from the prestigious Wharton Business School to international audiences of 3,000 and up.

Yanik is the founder of the Underground Online Seminar and Maverick1000. Maverick1000 is a network of high caliber entrepreneurs connecting and engaging in bold new ways to challenge & support your biggest business accomplishments, live life to the fullest and create a lasting legacy beyond the bottom line.

www.netkaup.is

Think THINK ! Who are the Smartest People In The World. Collection 2012 : The 10 Smartest People Alive

SuperScholar.org  |  Posted: 08/27/2012

Smartest People In The World

Think Think !  Stephen W. Hawking, Christopher Hirata, Paul Allen
Judging how smart a person is can be a very subjective matter. Does their IQ score make them the smartest? Or is it more about accomplishments? The debate over this likely will never cease. Below, though,SuperScholar.org took a look at 10 people (in no particular order) nobody would deny are worthy of being called some of The Smartest People Alive Today.  Click  on a name: 

Garry KasparovJames WoodsJudit PolgarPaul AllenChristopher HirataIqKim Ung-YongRick RosnerSatsSir Andrew WilesSlideexpandSmartest PeopleSmartest People In The WorldStephen HawkingStephen w. HawkingSuperscholarTerrence TaoUclaEducation News

Read more :    The 10 Smartest People Alive Today

http://www.huffingtonpost.com/2012/08/27/smartest-people-in-the-wo_n_1834385.html#slide=1435174

www.netkaup.is

OCTOPUS in Reykjavik 22.8. 2012 – Microsoft´s Paul Allen 125m yacht to salvage bell from HMS Hood

PUBLISHED: 21 August 2012

By TOM LEONARD

Billionaire’s party boat on a daring mission to honour heroic British warship sunk by Hitler: Microsoft’s Paul Allen is sending his £125m yacht to salvage bell from HMS Hood

 Paul Allen´s  yacht OCTOPUS  left REYKJAVIK  22.8. 2012 

Voyage: The £125¿million craft is now en route with its 60-man crew (said to include several ex-U.S. Navy SEALs) to a remote stretch of the sea between Greenland and Iceland

The £125 million craft is now en route with its 60-man crew (said to include several ex-U.S. Navy SEALs) to a remote stretch of the sea between Greenland and Iceland. 

There, she will send down her own deep-water submersible on a remarkable operation to honour one of Britain’s greatest ever warships HMS Hood.

Read more: http://www.dailymail.co.uk/news/article-2191731/Billionaires-party-boat-daring-mission-honour-heroic-British-warship-sunk-Hitler-Microsofts-Paul-Allen-sending-125m-yacht-salvage-bell-HMS-Hood.html#ixzz24MliU5dO

 

Paul Allen’s Octopus Yacht

Pictures : Octopus first visit to Reykjavik  30.07. 2010

 

Bob Birch member of Elton John’s band died yesterday – Your Song (live) – In memoriam

Bob Birch, a bass player and prolific session sideman best known as a long-time member of Elton John’s band, died Wednesday of an apparent suicide at his home in Los Angeles. He was 56
www.netkaup.is

11 Exponential Trends For The 21st Century Yanik Silver

An Inspired Entrepreneurs Guide to Multipliers, Breakthroughs and Adventure

Think about how you can apply these in YOUR business.

You can implement some of these right away to dramatically increase your business.

…Especially if you think about creating experiences with your sites, products and services.

From the UNDERGROUND ONLINE Seminar 8

By YANIK SILVER on JULY 26, 2012

http://www.netkaup.is/

Conversations w/Great Minds – Gunnar Tómasson Worldwide Collapse P. 2

Gunnar Tómasson knows a thing or two about world economies, their debts and the revolutions that followed bankrupt countries.

The problem is the social moral and money created out of the blue!   Thin air !?

The only technical solution, that is feasible, is one that will probably never be implemented,  but it is to cut down the debt.

Gunnar Tómasson studied at both the University of Manchester and Harvard University – before going on to become a senior staff member with the International Monetary Fund from 1966 to 1989.

http://www.netkaup.is/

 

A Fab Anniversary with Great Design

Fab was founded June 9th 2011.   The Goal was simple : To make people smile with the help of great design.  Bringing Color and creativity to people.

www.netkaup.is

Social Commerce, Pinterest And The Future Of Fashion Retail (See Video)

Like Tom Cruise’s command center in Minority Report, except You are surrounded by Prada, Varvatos & Converse.

Screen Shot 2012-06-15 at 10.37.22 PM

Saturday, June 16th, 2012

Editor’s note: Leo Chen is a former product manager at Amazon and is currently the co-founder of Monogram, an iPad fashion discovery and shopping app funded by 500 Startups. You can find Leo on Twitter @leoalmighty.

Death of brick-and-mortar retail

Andrew Chen recently recommended a video to me (please click video), which inspired this post. It’s a keynote by Ron Johnson, the CEO of J.C. Penney, Inc and the man behind Apple’s retail revolution. In the video, Johnson spoke about the history of the department store and why JC Penney has fallen behind.

It wasn’t very long ago that stores like J.C. Penney, Nordstrom, and Gap were the pinnacles of fashion retail. These retailers provided better products at unbeatable prices. Retail buyers acted as personal curators for customers and the in-store experience was exceptional.

Then came e-commerce. Predictable products like books, CDs, and electronics drove the first wave of e-commerce for e-tailers like Amazon. But fashion lagged behind. Consumers want a tactile, in-person experience when it comes to garments. They need to touch and try it on. Even as e-tailers offered lower prices, consumers preferred to shop in stores.

That all began to change when Zappos came along with free shipping and returns; customers are encouraged to order multiple sizes and colors, try on the items in the comfort of our homes and return what we don’t want. For free. Coupled with better product visualizations (large images, multi-angle views – see Warby Parker and MyHabit), consumers are increasingly turning to the web for their fashion needs.

‘Apparel and accessories’ is projected to be the leading category in e-commerce in the US over the next 5 years.

But soon, online retailers will also become less relevant

The bar for e-commerce is rising every day: great visuals and free shipping are fast becoming commoditized. If product, price and service are the same, consumers will grow indifferent towards the seller.

Retailers still drive marketing, supply chain and distribution for designers and brands, but how long before brands figure this out themselves? Social curation and discovery tools like Pinterest and Fancy are leveling the playing field for retail marketing; Amazon is disrupting supply chain and fulfillment (more on this next).

So why are we still shopping at a handful of our so-called “favorite stores”? Because the internet has a noise and discovery problem. I believe that’s where the next wave of fashion tech innovation will take us.

Pinterest

Pinterest has found an optimal balance between aspirational browsing and shopping. Social shopping is more about discovery, conversations and relationship building, something that’s apparent in the way Pinterest users interact.

As Pinterest evolves, they will focus more on monetization and driving direct commerce. They have already experimented with affiliate links and the Rakuten investment is a strong hint at direct commerce. Here’s what I predict Pinterest might do next (purely speculative, of course):

  • Branded pages for brands, stores and boutiques
    • There’s already evidence that Pinterest users spend more money than Facebook users.
    • Pinterest could compete directly with Facebook pages by offering brands a better way to showcase products with access to a higher quality audience.
  • Integrated/Universal checkout
    • If users are already discovering products through Pinterest but going off to merchant sites to transact, Pinterest should own that transaction and offer a consistent user experience.
    • For smaller retailers and boutiques, Pinterest could integrate, acquire or build their own version of Shopify and let merchants sell directly on the Pinterest platform.
    • For large retailers and brands, Pinterest will have to form partnerships and integrate with retailer payment systems: essentially selling products on Pinterest, and having the retailer drop ship inventory. Retailers may resist this initially because Pinterest will effectively render the merchant less relevant.
    • Brands will be more inclined to work with Pinterest because they see it as an effective distribution channel. Brands can ultimately skip the retailer if they can get distribution through Pinterest. Fulfillment by Amazon (FBA) solves the logistics challenges — brands can simply ship inventory to an Amazon warehouse and have Amazon handle fulfillment. Consumers get the added benefit of Amazon Prime.
  • Create an e-commerce channel
    • To mitigate the risk of disrupting (and irritating) current user, Pinterest will likely create a separate shopping channel if they decide to focus on commerce (e.g.shop.pinterest.com).
    • This shopping channel will be product and commerce focused. You won’t find the cute puppies and fortune cookie quotes here, but you can bet Pinterest will leverage all your data for targeting.

Challenges Pinterest will face

As Pinterest scales, the biggest challenge will be surfacing signal buried in noise. It’s the Facebook Newsfeed problem, but much more difficult because of its focus on fashion and other tastemaker products.

  • Facebook is about people, so to make my newsfeed relevant it has to factor in the quality of my relationships. Who am I closer friends with, who is my family, which fan pages do I interact with most, etc. This is easy because we give Facebook that information every time we look at a friend’s photos, like a status update or comment on a post. Facebook doesn’t care what content we interacted with; it only needs to know who produced that content.
  • Fashion and other tastemaker products (e.g. home decor) are highly subjective, which means that I don’t necessarily like the same clothes or sofas as my closest friends. If I like a picture of a cute puppy my friend pinned, doesn’t mean I share his taste in fashion. Aside from existing Pinterest categories, they will have to find ways to add deeper tags on the products pinned (e.g. brand, color, style, season, fabric, patterns, etc…) to accurately target.

What’s next in fashion tech?

To date, most fashion tech companies are more commerce than tech. If you look at Gilt and Fab, they’re primarily commerce companies built on fairly standard e-commerce backends with some slight twists. It’s hard to drive disruptive innovation when your KPI is revenue.

In order to fundamentally change the way people shop, we will need teams with fashion experts, product visionaries, deep technical horsepower and growth hackers. It’s a hard combination to find, especially when most hackers in the valley shlep around in jeans and t-shirts — they’re not their own target user.

What will online fashion shopping be like in the future? I believe today’s multi-browser-tab search and filter behavior will feel as ancient as printed maps and yellow pages are today.

When I have a specific purchase in mind:

  • I picture myself telling Siri that I’m looking for some sneakers as I’m driving home from work.
  • When I get home, sink into my couch with my iPad or turn on my Apple TV, I’m shown pages of sneakers specifically curated for me, in my size.
  • I choose a few that I like, tap buy, and the shoes show up the next morning on my doorstep.

When I’m in the mood to browse:

  • I’m shown the latest collections and recommendations from my favorite designers, fashion bloggers and influencers (without having to search and filter on multiple websites).
  • Upcoming designers are recommended to me based on my style and preferences. Some of these recommendations are computer generated, some are handpicked by designers or personal stylists.
  • I won’t just be browsing product photos as I do on nordstrom.com today, it will be an interactive experience with inspiring looks, runway videos and beautiful images. Like Tom Cruise’s command center in Minority Report, except I am surrounded by Prada, Varvatos & Converse.
  • I can’t tell the difference between product and advertisement because everything can be purchased with a tap or a drag.
  • If I order by 11am, products will be at my doorstep by 6pm same day (Amazon already does this in China).

Welcome to the future.

 

Andrew Chen The recommended  video which inspired this post.

J. C. PenneyCompany, Inc. (“jcpenney”) (NYSE:JCP) revealed its plans to become America’s favorite store. In a presentation titled “In Praise of Fresh Air,” Ron Johnson, the Company’s chief executive officer, and Michael Francis, its president, detailed the initiatives that will transform the jcpenney shopping experience by fundamentally re-imagining every aspect of the Company’s business and boldly pursuing change.
“The department store is the number one opportunity in retail today. We are going to rethink every aspect of our business, boldly pursue change, and create long-term shareholder value, as we become America’s favorite store. Every initiative we pursue will be guided by our core value to treat customers as we would like to be treated – fair and square. Beginning February 1, we will have Fair and Square Pricing, making every day a great day to shop. We will create tremendous excitement through monthly promotions that are in sync with the rhythm of our customers’ lives. And we will transform each and every jcpenney store over the next four years with a month-by-month, shop-by-shop roll-out of exciting new merchandise initiatives,” Mr. Johnson said.Fair and Square Pricing and Monthly Promotions in Sync with Customers’ Lives:
During the presentation, Mr. Johnson and Mr. Francis introduced a new pricing strategy called Fair and Square, which includes three types of prices. Everyday, regular prices, which are always great; Month-Long Values, even better prices on the things you need now; and Best Prices, jcpenney’s lowest prices, which always happen on the 1st and 3rd Fridays of every month as jcpenney makes room for exciting new merchandise. These prices will be coupled with a new promotional cadence that is in sync with customers’ lives. Rather than inundating the customer with a relentless series of sales, coupons, rebates and retail gimmicks, jcpenney will host 12 promotional events each year, on a monthly calendar. Each month will include even better values on the things customers are looking to buy during the month and a host of exciting products and services that are unique to the month.Commenting on the new monthly calendar, Mr. Johnson said, “We want customers to shop on their terms, not ours. By setting our store monthly and maintaining our best prices for an entire month, we feel confident that customers will love shopping when it is convenient for them, rather than when it is expedient for us.”Re-inventing the In-Store Experience around New and Transformed Brands:
At the event, Mr. Johnson and Mr. Francis also outlined plans to entirely re-invent the jcpenney store experience, to include Main Street — the entire store merchandised in a series of 80 to 100 brand shops, rather than the confusing and seemingly endless racks common in department stores today. It will also feature Town Square — an exciting new place that replaces the traditional retail center core of a department store with a series of services, which customers will enjoy before they buy, while they shop and afterwards. And, throughout, the new jcpenney store experience will merge the physical and digital worlds, assuring the physical retail stores’ vital role as the centerpiece of retailing’s future.They also gave a sneak peek into the exciting new brands that will be featured in jcpenney’s brand shops. They include Martha Stewart® and l’amour nanette lepore™, which were shown at the event today, among many others. jcpenney also announced plans to transform its customers’ favorite existing brands, including, IZOD®, Liz Claiborne® and The Original Arizona Jean Company®, which were also featured at today’s event, and a number of others. jcpenney expects to feature 30 new and transformed brands by fall 2012.o Launching a new jcpenney brand identity, new logo, new look and Ellen!
In celebration of the complete transformation of its shopping experience, Mr. Johnson and Mr. Francis gave an overview of the new jcpenney brand identity. It includes:o The new jcpenney logo, which combines the elements that have made jcpenney an enduring American brand, by evoking the nation’s flag and
jcpenney’s commitment to treating customers Fair and Square. The square frame imagery will be evident throughout all of jcpenney’s marketing, to remind customers to frame the things they love.o New brand marketing to showcase great product in an exciting new way, to solidify jcpenney’s relationship with its loyal customers and entice new ones. This includes the new monthly book, beginning next month, that millions of Americans will receive, which includes 96 pages of highlights for that month, as well as an entirely new look for jcpenney stores in terms of signage and presentation.o Welcoming Ellen DeGeneres back to jcpenney, as jcpenney’s new brand partner. Ellen began her career in her teens as a jcpenney associate and now, as one of the country’s most beloved television personalities, she will help bring the new jcpenney experience to life in her own fun-loving, sneaker-wearing, laughmaking way.Mr. Francis said, “We are redefining the jcpenney brand so we become a store for all Americans, by offering an experience they cannot get anywhere else. This will start by freeing consumers from the barrage of promotions and undifferentiated shopping experiences they have become used to and replacing it with something entirely fresh and new that is evident in every aspect of our store – new brands, new marketing, unique attractions, and much more. Beginning on February 1, our customers will see immediate changes that give a sense of how we will transform jcpenney over the next four years. It will be a breath of much-needed fresh air and give them reasons to visit jcpenney more often than ever before. Our objective is to make our customers love to shop again and across jcpenney, we’re very excited about the changes to come.”The Transformation Begins on February 1
The Company will begin the transformation of the jcpenney shopping experience on February 1, with the implementation of its new logo, pricing strategy and monthly cadence, including new instore signage reflecting true price clarity as well as edited merchandise assortments for the monthly store set.Then, beginning in August of this year, jcpenney will begin a month-by-month, shop-by-shop strategy to update all stores with new and exciting merchandise and presentation. Two to three shops will be installed monthly, each and every month, over a four-year transformation period, including the debut of Town Square during 2013. These initiatives will culminate in the complete transformation of jcpenney by the end of 2015.For additional information on Ellen DeGeneres’ new role as jcpenney’s brand partner and jcpenney’s new brand partnership with Nanette Lepore, please see the separate press releases that the Company issued today on each of these exciting initiatives.Tomorrow, as previously announced, the Company will hold a presentation and Q&A session for analysts and investors beginning at 9:00 am ET through 10:30 am ET, to discuss the financial components of its transformation plans and financial outlook. For webcast and conference call
dial-in information, please visit http://ir.jcpenney.com.About J. C. Penney Company, Inc.
Over 110 years ago, James Cash Penney founded his company on the principle of treating customers the way he wanted to be treated himself: fair and square. Today, rooted in its rich heritage, J. C. Penney Company, Inc. (NYSE: JCP) is re-imagining every aspect of its business in order to reclaim its birthright and become America’s favorite store. The Company is transforming the way it does business and remaking the customer experience across its 1,100 jcpenney stores and on jcp.com. On every visit, customers will discover straightforward Fair and Square Pricing, month-long promotions that are in sync with the rhythm of their lives, exceptionally curated merchandise, artful presentation, and unmatched customer service.For more information about jcpenney, visit jcp.com.
This release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements, which reflect the Company’s current views of future events and financial performance, involve known and unknown risks and uncertainties that may cause the Company’s actual results to be materially different from planned or expected results. Those risks and uncertainties include, but are not limited to, general economic conditions, including inflation, recession, unemployment levels, consumer spending patterns, credit availability and debt levels, changes in store traffic trends, the cost of goods, trade restrictions, changes in pricing strategies, changes in tariff, freight and shipping rates, changes in the cost of fuel and other energy and transportation costs, increases in wage and benefit costs, competition and retail industry consolidations,interest rate fluctuations, dollar and other currency valuations, the impact of weather conditions, risks associated with war, an act of terrorism or pandemic, and a systems failure and/or security breach that results in the theft, transfer or unauthorized disclosure of customer, employee or Company information and legal and regulatory proceedings. Please refer to the Company’s most recent Form 10-K and subsequent filings for a further discussion of risks and uncertainties. Investors should take such risks into account when making investment decisions. We do not undertake to update these forward-looking statements as of any future date.

 

EUROPEAN SEAFOOD EXPOSITION 2012 Brussels April 24th-26th News Review

Sjávarútvegssýningar  í Brussel í 20 ár    Netkaup.is

16.05.2012 | Islandsstofa.is     Netkaup.is
N4 þættir frá sjávarútvegssýningunni í Brussel 2012:

EUROPEAN SEAFOOD EXPOSITION 24.-26.  April 2012

Click on the links :

http://www.n4.is/tube/file/view/2541/
http://www.n4.is/tube/file/view/2500/
http://www.n4.is/tube/file/view/2542/

 

Tuttugu ár eru liðin frá því sjávarútvegssýningarnar í Brussel, European Seafood Exposition og Seafood Processing Europe voru settar á laggirnar. Ísland hefur verið með þjóðarbása á sýningunum frá upphafi sem fara stækkandi milli ára, en um 30 íslensk fyrirtæki tóku þátt í ár.

Hr. Ólafur Ragnar Grímsson, forseti Íslands, heimsótti sýningarnar og heilsaði upp á íslensku sýnendurna. Hann var einnig viðstaddur sérstaka móttöku á sýningarbás Íslandsstofu sem skipulögð var í samvinnu við sendiráð Íslands í Brussel en þar mætti fjöldi erlendra og innlendra gesta.

Fyrir Íslendinga er sýningin orðin fastur liður margra aðila í greininni að sækja heim.
Sýningarnar eru jafnan vettvangur alls hins besta og framsæknasta sem sjávarútvegsfyrirtæki heimsins og fyrirtækja sem þjónusta sjávarútveginn hafa upp á að bjóða. Í ár tóku rúmlega 1600 sýnendur þátt í ESE-sýningunni og sýnendur á SPE sýningunni, sem er vettvangur véla- og tækjaframleiðenda, voru rúmlega 200 talsins.

 

Robin Gibb 1949 – 2012 Bee Gees – In Memoriam

In Memoriam of Robin Gibb 1949 – 2012

The Bee Gees sold well over 100 million albums and had six consecutive No. 1 singles from 1977 to 1979. They were also inextricably tied to the disco era’s defining movie,“Saturday Night Fever,” a showcase for their music that included the hit “Stayin’ Alive,” its propulsive beat in step with the strut of the film’s star, John Travolta.

How SEO With Video Can Rank You On Google’s First Page.

How SEO With Video Can Rank You On Google’s First Page with moderately competitive keywords.  You can use PPC but if you don´t know what you are doing you might as well throw your money away.  The Method is with VIDEO  to rank on Google´s first page in 3 days.  Above those with hundred of thousunds of back links pointing to them http://www. etc.

It takes an average of 3 days to get your VIDEO ranked high for almost any KEYWORD.  Dominate the search SEO game now and you can  sell using VIDEO with good ROI.  Return on Investment.    Andy Jenkins.

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EdX Online Learning Project Announced By Harvard, MIT

By DENISE LAVOIE 05/ 2/12
Edx Online Learning

CAMBRIDGE, Mass. — Harvard and the Massachusetts Institute of Technology have joined forces to offer free online courses in a project aimed at attracting millions of online learners around the world, the universities announced Wednesday.

Beginning this fall, a variety of courses developed by faculty at both institutions will be available online through the new $60 million partnership, known as “edX.”

“Anyone with an Internet connection anywhere in the world can have access,” Harvard President Drew Faust said during a news conference to announce the initiative.

MIT has offered a program called OpenCourseWare for a decade that makes materials from more than 2,000 classes available free online. It has been used by more than 100 million people. In December, the school announced it also would begin offering a special credential, known as MITx, for people who complete the online version of certain courses.

Harvard has long offered courses to a wider community through its extension program.

The MITx platform will serve as the foundation for the new learning system.

MIT President Susan Hockfield said more than 120,000 people registered for the first course offered by MITx. She said Harvard and MIT hope other universities will join them in offering courses on the open-source edX platform.

“Fasten your seatbelts,” Hockfield said.

Click on the link :

http://www.huffingtonpost.com/2012/05/02/harvard-mit-announce-onli_n_1471180.html?ncid=edlinkusaolp00000003

Other universities, including Stanford, Yale and Carnegie-Mellon, have been experimenting with teaching to a global audience online.

Online edX – Digital Education for learners Worldwide.

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CCP Games annual Eve Online Fanfest 2012 in Harpa

CCP Games annual Eve Online Fanfest 2012

An exciting weekend ahead bringing together press, gaming industsry and players in a massive celebration of the virtual world of EVE Online.

21. mar. 2012

  • eve-folk

Fanfest brings together press, gaming industry and players in a massive celebration of the virtual world of EVE Online next weekend on March 22- 24th. Travelers from all around the world gather in Reykjavik for the occasion. Allies and rivals alike set aside their in-game differences to share drinks with one another and forge new friendships. CCP developers mingle with the community, always up for “talking shop” and getting to know the players.

GusGus and Ham headline CCP Games annual EVE Online Fanfest “Party at the Top of the World” show on Saturday night.

Previous years guests include 2manyDJs, Booka Shade and FM Belfast.

Also performing this year will be HaZar, PartyZone DJs, RöXöR, Permaband & DJ Margeir.

Please visit EVE Fanfest site for further details:http://fanfest.eveonline.com/en/default

Event: Fanfest 2012
Dates: March 22nd-24th, 2012
Location: Harpa Concert Hall and Convention Center, Reykjavík, IcelandFanfest brings together players in a massive celebration of the virtual universe and community of EVE. Travelers from all around the world gather in one of the most beautiful and unique locations the planet has to offer. Allies and rivals alike set aside their in-game differences to share drinks with one another and forge new friendships. CCP developers mingle with the community, always up for “talking shop” and getting to know the players.Information and new announcements on the latest tech and upcoming milestones will be presented exclusively atFanfest 2012. The universe of EVE Online is expanding in every way imaginable and there’s no better place to herald news this awesome than at the top of the world, surrounded by throngs of excited fans.

Breaking  NEWS  Intro from June 2011

SONY & CCP : Dust 514 & EVE online

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29% of in-store mobile researchers wind up buying online – www.netkaup.is

A new survey details how often consumers comparison shop on their phones.

Bill Siwicki

Managing Editor, Mobile Commerce

Lead Photo51% of mobile comparison shoppers who research in-store and buy online are between the ages of 18 and 39.

It’s a store retailer’s worst mobile commercenightmare come true. 29% of consumers who use a smartphone to research a product while in a retail store end up purchasing the item online, many fromAmazon.com Inc., according to a new study by market research firm ClickIQ.

Of consumers who used a smartphone to research in-store and then purchase online, 55% were men and 45% were women, says the survey of 406 U.S. consumers who have researched a product while in a store and purchased that product.

For store merchants wandering their aisles watching shoppers on smartphones, age is a key indicator of who is comparing products and buying online. 26% of consumers age 30-39 and 25% age 18-29 recently used a mobile device to research a product while in a store. The numbers fall drastically from there with only 12% of those age 40-49, 6% age 50-59 and 2% age 60 or over researching products in a store using a mobile device.

Some big retailers are being hit the hardest by this m-commerce activity. Respondents possibly visited more than one retailer but the study shows that the retailers most frequented for research were Best Buy Co. at 36%, Wal-Mart Stores Inc. at 30% and Target Corp. at 29%.

To find out what happened after the in-store research was complete, survey respondents were asked to state where they eventually purchased the product they were researching. Best Buy did the best job of retaining the sale. 35% of those that researched at Best Buy ended up purchasing at the Best Buy store with another 14% purchasing at BestBuy.com. However, 21% purchased the product from Amazon.com. The rest did not purchase. Of those that did their research at Target, 29% purchased at the Target store, 8% purchased at Target.com and 21% purchased from Amazon.com. Wal-Mart retained 26% who purchased at the Wal-Mart store and 10% who purchased at Walmart.com. Wal-Mart lost 24% to Amazon.com.

When respondents were asked why they made the purchase where they did, an overwhelming 67% stated price as the determining factor. Lagging behind are availability at 14%, product features at 8%, free shipping at 7%, and already at the store 4%.

Amazon.com is No. 1 in the Internet Retailer Top 500 Guide. Best Buy is No. 11, Target is No. 22 and Walmart.com is No. 6.

Árni Rafnsson
Nco online – netkaup.is
The Goal of “Netkaup” is To Make a Positive Difference for Others.

 

Reykjavik Chess Festival 2012 – Memo Fischer-Spassky World Championship Match Reykjavik 1972

Bobby Fischer was the most gifted (and easily the most troubled) chess player of the last century.


Endgame : The Book – Bobby Fischer’s Remarkable Rise and Fall – From America’s Brightest Prodigy to the Edge of Madness – Guest Reviewer: Dick Cavett

Dick Cavett is the host of “The Dick Cavett Show”—which aired on ABC from 1968 to 1975 and on public television from 1977 to 1982—Dick Cavett is the author, most recently, of Talk Show: Confrontations, Pointed Commentary, and Off-Screen Secrets. The co-author of Cavett (1974) and Eye on Cavett (1983), he has also appeared on Broadway in Otherwise Engaged and Into the Woods, and as narrator in The Rocky Horror Show, and has made guest appearances in movies and on TV shows including Forrest Gump and The Simpsons. His column appears in the Opinionator blog on The New York Times website. Mr. Cavett lives in New York City and Montauk, N.Y. Even if you don’t give a damn about chess, or Bobby Fischer, you’ll find yourself engrossed by Frank Brady‘s book about Fischer, which reads like a novel.

The facts of Bobby’s life (I knew him from several memorable appearances on “The Dick Cavett Show” on both sides of the Big Tournament) are presented in page-turner fashion. Poor Bobby was blessed and cursed by his genius, and his story has the arc of a Greek tragedy—with a grim touch of mad King Lear at the end.

The brain power and concentrated days and nights Bobby spent studying the game left much of him undeveloped, unable to join conversations on other subjects. Later in his life, unhappy with his limited knowledge of things beyond the chess board, he compensated with massive study—applying that same hard-butt dedication to other fields: politics, classics, religion, philosophy and more. He found a hide-away nook in a Reykjavic bookstore—barred from his homeland, Iceland had welcomed him back—where he read in marathon sessions. (After he was recognized, he never went back to his cozy cul de sac.)

In Brady’s telling the high drama of the Spassky match quickens the pulse; the contest that made America a chess-crazed land was seen by more people than the Superbowl. People skipped school and played sick in vast numbers, glued to watching Shelby Lyman explain what was happening. The fanaticism was worldwide. The match was seen as a Cold War event, with the time out of mind chess-ruling Russian bear vanquished.

Arguably the best known man on the planet at his triumphant peak, Bobby is later seen in this account riding buses in Los Angeles, able to pay his rent in a dump of an apartment only because his mother sent him her social-security checks. The details of all this are stranger than fiction, as is nearly everything in the life of this much-rewarded, much-tortured genius.

I liked him immensely, knowing only the tall, broad-shouldered, athletically strong and handsome six-foot-something articulate and yes, witty, youth that Bobby was before the evil times set in, with deranged anti-Semitic outbursts and other mental strangeness preceding his too early end at age 64.

I can’t ever forget the moment on the show when in amiable conversation I asked him what, in chess, corresponded to the thrill in another sort of event; like, say, hitting a homer in baseball. He said it was the moment when you “break the other guy’s ego.” There was a shocked murmur from the audience and the quote went around the world.

Frank Brady’s Endgame is one of those books that makes you want your dinner guests to go the hell home so you can get back to it.

www.netkaup.is

Steve Keen in Silfur Egils (Breaking News) & More

Egill í Silfrinu átti góðan sunnudag þann 12. 02. 2012

Egill Helgason – Maður Dagsins !

Straumhvörf í hagfræði.   Nýtt upphaf   www.netkaup.is

 

Ráðlegg öllum að hlusta vel á þetta viðtal við “málsmetandi” hagfræðing sem þorði að koma fram með gagnrýni á eigin fræðigrein.

Smelltu á linkinn  :  http://youtu.be/rGkmgnprrIU
Sarah Montague talks to Steve Keen, on BBC HARDtalk ;one of the few economists to have predicted the global financial crisis, about the possibility of another Great Depression, and how to avoid it.
Additional Information : ( In Icelandic)
Marinó G. Njálsson
Smelltu á linkinn : http://www.mbl.is/media/34/1334.pdf
Í dag er fjögurra ára afmæli eins mesta leyndarmáls fyrir hrun, þ.e. minnisblaðs Seðlabanka Íslands vegna fundar sem haldinn var í London í febrúar 2008. Í tilefni dagsins finnst mér rétt að vekja athygli á því.
Áhugavert er að lesa neðst á bls. 3 og áfram yfir á bls. 4:
“Stóru bankarnir væru mjög uppteknir af eigin hag um þessar mundir og þyrftu á öllu sínu …
Vilhjálmur Þorsteinsson
New York Times skrifar um Big Data; þörfina fyrir þekkingu og verkfæri til að skilja og sjá mynstur í gríðarlegum gagnafjöllum. Einmitt það sem DataMarket gerir.

Touchscreen Tech Is This The Future? A Day Made of Glass 2 – New Video

Gorilla Glass manufacturer Corning has unveiled a follow-up YouTube video to its wildly successful “A Day Made of Glass,” providing another look into what the future could be like with the growth of glass touchscreen interfaces, from innovative chalkboards and activity tables in classrooms to uses for it in hospitals.

Corning released two versions of “A Day Made of Glass 2″ — one with a narrator and another, abbreviated version without commentary — the video follows the life of young Amy and her family as they go through their day using various products made of glass. Amy does classwork on a glass tablet, controls the temperature of the car from the backseat and even attends a field trip at the Redwood Forrest with an interactive signage that brings learning to life. Her teacher also works with students on interactive touchscreen activity tables. Corning expects these activity tables to be rolled out in the near future.

Last year’s video, which followed the same family, brought in over 17 million hits on YouTube and left many in awe of Corning’s interpretation of what’s possible with photovoltaic glass, LCD TV glass, architectural display and surface glass, among others.

However, many left comments on YouTube asking which technology is actually possible with today’s resources and pricing. This time around, though, new technologies and applications are highlighted, such as glass tablets, multitouch-enabled desks, solar panels, augmented reality, electronic medical records and anti-microbial medical equipment.

Corning may be making headlines these days for its Gorilla Glass product — a super-strong, lightweight glass which can withstand drops and mistreatment — but it’s hardly a new company and no stranger to innovation. In fact, the 160-year-old business even worked with Thomas Edison to create inexpensive glass for his lightbulbs.

However, Corning noted at the press screening that there are several challenges the company is facing this year, largely due to lower LCD glass prices, higher corporate tax rates and declining equity earnings, which have combined to lower Corning’s profitability.

Although LCD glass sales are likely to be flat through 2014, the company said it will remain profitable and continue to generate large amounts of cash. Last week, Corning announced that it raked in record 2011 sales of $7.9 billion and plans to grow profits to $10 billion by 2014.

The company also recently announced that it is joining forces with Samsung Mobile to manufacture Lotus Glass for Galaxy-branded smartphones and Super OLED TVs. Corning’s ultra-slim, eco-friendly Lotus Glass is known for strong performance and withstanding higher-processing temperatures.

Although Corning’s first “A Day Made of Glass” video was unveiled a week ago this year, Corning’s vice chairman and CFO James Flaws told Mashable that he couldn’t comment on whether or not the clips will become an annual tradition.

03.02. 2012 by  www.netkaup.is

Netkaup – Netræn Markaðssetning 2012

Smelltu á linkinnFrank Kern





Frank Kern presents The State Of The Internet for the year 2012

Netræn Markaðssetning   –  Staða mála í ársbyrjun 2012   – Frank Kern

I      Netræn Markaðssetning :

Varan –  Markaðssetning  – Tæknileg atriði.
II     Auglýsingar :

How to Convert Paid Advertising into Traffic

Tungumál enska

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iPhone Special FX with Action Movie FX New App. Samruni sjónvarps, síma & nets er byrjaður.

Click on play – Samruni sjónvarps, síma & nets er byrjaður.

The week before Christmas was a big one for J.J. Abrams and his production company, Bad Robot, with the wide release of “Mission Impossible: Ghost Protocol.” which quickly gave Bad Robot the bragging rights to the biggest hit of the holiday season. But the week was also notable for another landmark: Bad Robot is now in the iPhone app business.

In an e-mail interview, Abrams called Action Movie FX the first of a “slew” of “cool projects” that his Bad Robot is working on in the interactive space.

“I think it should be noted that this is the first time I have used the word slew,’” the filmmaker noted, adding that the endeavors include “movies, some TV shows or books, some short-form filmed and animated projects, some music and some apps.”

The app was financed by Bad Robot and overseen by Andrew Kramer, the visual effects wizard whom Abrams plucked from his website, Video Copilot, to work on the opening credit sequences of the Fox series “Fringe” and the 2009 feature film “Star Trek.”  He and Bad Robot executive David Baronoff worked on the app with a small team of outside programmers for about two months.

“I just loved the idea that people could add high-quality visual effects to their footage, all with a phone they already carry with them,” Abrams said of the app.

Kramer said the biggest challenge was getting the app to track moving images while also making the interface as foolproof as possible. “We went through so many different versions while wondering, ‘How are people going to use this app? Should we have director’s notes? What about on-screen tips?’”

“Action Movie FX” debuted Dec. 22, and surged to No. 1 on the list of most downloaded free entertainment apps and since then it ranked consistently among the top 25 free apps of all kinds.

Los Angeles Times    –   www.netkaup.is

THINK ! Collection 2012 – The Social Network Facebook

The Social Network

Plot: Facebook. ‘Nough said.

Valuable career lesson:

Sell out your friends, be an asshole and you will be one of the most successful people on the planet. But that doesn’t mean you won’t Facebook-stalk your exes just like the rest of us. Ever watch a movie and think: “That´s The Story Of My LIFE ?”

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Michael Song; Earth Song, Moon Walk !

Michael Jackson

 Michael Jackson performing Earth Song.

MoonWalk Concert

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http://pinterest.com/netkaup/
http://www.linkedin.com/pub/arni-rafnsson/31/923/141
www.twitter.com/netkaup 
www.facebook.com/

The Goal of “Netkaup” is To Make a Positive Difference for Others.

Put On Your Favorite Dream And Fly !

Put On Your Favorite Dream And Fly

Make Use of Mobile Marketing   –   Play Where You Can Win

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Er efnahagsbatinn loksins mættur? Ólafur Margeirsson


Snemma í desember birti Hagstofan tölur varðandi landsframleiðslu, og þar með hagvöxt, fyrir fyrstu 9 mánuði ársins 2011. Miðað við hvers konar kjaftshögg hagkerfið gaf sjálfu sér árin 2007-2009 með öllum sínum skuldum og gjaldþrotum komu tölurnar satt best að segja mörgum á óvart: 3,7% hagvöxtur á fyrstu 9 mánuðum ársins 2011 m.v. sama tímabil 2010.
Seðlabankinn greip gæsina á lofti og sagði að efnahagsbatinn væri svo sannarlega kominn til að vera. Aðalhagfræðingur Seðlabankans mætti til Stöðvar 2 og sagði að það væri allt að gerast, einkaneyslan og fjárfestingin væru að koma sterk til baka. Þess vegna ætti enginn að vera hissa á því að stýrivextir hafi verið hækkaðir, sérstaklega þar sem samið hafði verið um ríflegar launahækkanir fyrr á árinu (sem, þrátt fyrir efnahagsbatann, voru alltof ríflegar og myndu óumflýjanlega enda í verðbólgu í gegnum víxlverkun launa og verðlags).
Ríkisstjórnin greip líka tækifærið, sagði hagkerfið komið á rétta braut og engin þörf á því að halda áfram að skæla út af skuldum og atvinnuleysi og fleira. Sumir forsvarsmanna hennar drógu jafnvel vafa tölur Hagstofunnar um svo og svo mikla fólksflutninga.
Margir efuðust þó um efnahagsbatann einfaldlega vegna þess sem þeir sáu í kringum sig, s.s. raðirnar hjá Mæðrastyrksnefnd. Þá voru skuldirnar sem komu hagkerfinu í vandræðin sem það er í að stórum hluta enn til staðar, m.a. vegna verðtryggingar og of hárra vaxta, þrátt fyrir afskriftir (ólöglegra!) gengislána, 110% leiðarinnar og annarra sértækra aðgerða.
Það eru allar líkur á að þær efasemdirnar séu á rökum reistar.
Ísland er í efnahagsreikningskrísu
Í nýjasta tölublaði efnahagstímaritsins  „Hagfræði hins raunverulega heims“ (Real-World Economics Review) birtist pappír eftir Richard Koo, höfundar The Holy Grail of Macroeconomics. Í þeirri bók lýsti hann japanska hagkerfinu frá 1990 (ásamt Bandaríkjunum í Kreppunni miklu og Þýskalandi upp úr 2000) sem hagkerfi í efnahagsreikningskrísu (e. balance sheet recession).
Efnahagsreikningskrísa er fyrirbæri sem á sér stað í hagkerfinu öllu þegar skuldir hafa vaxið svo mikið, s.s. vegna eignabólu sem drifin er af lánsfjárvexti, að ómögulegt er að borga þær til baka með þeim tekjum sem af eignunum myndast og á sama tíma að viðhalda „venjulegum“ efnahagsumsvifum. Þetta á sér stað yfir hagkerfið allt vegna þess að skuldaútþenslan var almenn; mikill meirihluti heimila, fyrirtækja og banka tók þátt í henni og stofnuðu til lánsfjárskuldbindinga sem þarf að greiða til baka.
Þegar endurgreiðslutíminn rennur upp kemur hins vegar í ljós að eignirnar sem búnar til voru með lánsfénu gefa ekki af sér nægilegar tekjur (húsaleiga, sölutekjur af framleiðslu, o.s.frv.) til að geta greitt skuldirnar til baka og á sama tíma viðhaldið efnahagsumsvifum sem búast mætti við að væru raunin ef skuldirnar væru lægri og afborgunarþörfin af skuldum minni.
Því reyna þeir sem skulda, og þeir eru margir, að greiða lánin til baka með sparnaði og öðrum tekjum til að draga úr afborgunum í framtíðinni. Slíkt ferli kallast að minnka gírun efnahagsreikningsins (e. deleveraging), þ.e. reynt er að hækka hlutfall eiginfjár á móti lánsfé. Þar sem mikill meirihluti heimila, fyrirtækja og banka gerir þetta á sama tíma dregur úr efnahagsumsvifum og hagvöxtur verður lítill eða jafnvel neikvæður.
Helstu einkenni efnahagsreikningskrísu eru a) fyrirtæki og heimili taka fá lán frá bankastofnunum, b) almennur vilji til að draga úr skuldum sem allra fyrst, c) fjárhagslegar skuldir og eignir heimila, fyrirtækja og banka dragast saman og d) mjög lítil fjárfesting einkaaðila í sögulegu samhengi.
Fjárfestingin er lítil vegna þess að einkaaðilar eru að berjast, allir sem einn, við að minnka skuldirnar á efnahagsreikningnum. Á meðan forðast þeir sem heitan eldinn að taka lán sem myndi auka skuldirnar á efnahagsreikningnum. Þar með talin eru lán sem í venjulegu árferði og efnahagsástandi væru tekin til fjárfestingar í verksmiðjum, húsbyggingum, vegaframkvæmdum o.s.frv. Þegar fjárfesting hrynur og endar í langvinnri lægð er fátt um ráðningar á vinnuafli. Þar með hægist á hagkerfinu og endar í langvinnum en hægum samdrætti miðað við ef mun minni skuldir hefðu verið í hagkerfinu og vilji til lántöku og fjárfestinga verið til staðar.
Það eru allar líkur á að Ísland sé á kafi í efnahagsreikningskrísu. Séreignarsparnaður hefur verið tekinn út til að greiða af lánum, bankar hafa beinlínis kvartað yfir því að erfitt sé að fá fyrirtæki og heimili til að taka lán og fjárfesting er í sögulegri lægð. Einkennin eru sannarlega til staðar.
Hvað kemur þetta nýlegum hagvexti við?
Koo lýsir í sínum pappír – „Heimurinn í efnahagreikningskrísu“ – því sem hann kallar „Lehman áfall“. Það lýsir sér í því að hagkerfi sem er komið í efnahagsreikningskrísu, þar sem fyrirtæki, bankar og heimili eru byrjuð að draga saman gírun efnahagsreikningsins, verður fyrir áfalli sem sekkur því algjörlega. Upp úr öldudalnum rís hagkerfið svo aftur þegar búið er að hreinsa „Lehman áfallið“ úr kerfinu en upprisan er aðeins tímabundin því skuldirnar sem ollu efnahagsreikningskrísunni í byrjun eru ennþá til staðar og endurreisnin verður ekki til frambúðar fyrr en búið er að hreinsa skuldirnar af efnahagsreikningi heimila, fyrirtækja og banka. Og það verður að gilda í öllum tilvikum.
Mynd úr pappír Koo sem lýsir Lehman áfalli
„Lehman áfallið“ í Bandaríkjunum var vitanlega gjaldþrot Lehman bankans í september 2008. „Lehman áfallið“ í tilviki Íslands var gjaldþrot íslensku bankanna í október 2008. Efnahagsreikningskrísan – ljósblái punktaferillinn – var samt löngu byrjuð á Íslandi fyrir þann tíma og má nefna sem dæmi að hlutabréfaverð toppar um sumarið 2007, nafnverð fasteigna lækkaði frá og með febrúar 2008, mörg fyrirtæki voru komin í eiginfjár- og lausafjárvandamál í lok árs 2007 og Kaupþing notaði frasann að bankinn „skilaði sínu meðan hann minnkaði gírunina“ (e. delivering while deleveraging) þegar rekstrarniðurstaða fyrir fyrstu sex mánuði ársins 2008 var kynnt. Hagkerfið allt var komið í bullandi efnahagsreikningskrísu löngu fyrir október 2008.
Þegar bankarnir urðu gjaldþrota húrraði íslenska hagkerfið niður – það fylgdi dökkbláa ferlinum á myndinni hér að ofan í staðinn fyrir að halda áfram á ljósbláa ferlinum. Hagvöxtur árin 2008-2010 var -9,3%. Fall bankanna – „Lehman áfallið“ – var típísk fjármálakrísa þar sem allt gerist hratt og enginn veit hvað gerist næst. Slíkt panikástand er „lagað“ með því að redda bankakerfinu út úr vandræðunum með þrautalánveitingum frá seðlabankanum, eiginfjárframlagi hins opinbera til banka og annarra almennra opinberra aðstoðaraðgerða sem ætlað er að slökkva mestu eldana.
Þegar búið er að lappa upp á bankakerfið deyr mesta öngþveitið í hagkerfinu út og hagvöxtur lætur sjá sig á ný. Það er uppsveiflan á dökkbláa ferlinum hér að ofan og það er 3,7% hagvöxturinn fyrstu níu mánuði ársins 2011.
Munurinn á efnhagsreikningskrísu og típískri fjármálakrísu
En upprunalega vandamálið – efnahagsreikningskrísan – er ennþá til staðar þótt búið sé að laga mesta öngþveitið í kringum „Lehman áfallið“ sjálft.
Upprunalega vandamálið, þ.e. efnahagsreikningskrísan, er skortur á viljanum til að taka lán, vegna þess að fólk og fyrirtæki eru að berjast við að minnka skuldir sínar, meðan „Lehman áfallið“ er vandamál sem lýsir sér í því að enginn vill veita lán.
Hið síðarnefnda er fjármálakrísa eins og þær gerast bestar með paniki, biðröðum í bönkum, almennum skorti á lánsfé, því bankarnir geta ekki veitt lán vegna eiginfjárvandamála, og himinháum vöxtum á millibankamarkaði. Efnahagsreikningskrísa er allt annars eðlis. Þá eru bankarnir troðfullir af peningum, eru jafnvel með góða eiginfjárstöðu og lánsfé er meira en nóg, þveröfugt við það sem gerist í fjármálakrísum. En það vill enginn taka lán vegna þess að allir eru að reyna að borga skuldir til baka en ekki auka við þær. Og þá deyr fjárfesting út og með henni landsframleiðsla og atvinnumöguleikar.
Fjárfesting á Íslandi sem hlutfall af landsframleiðslu. Ísland lendir í klassískri eigna- og fjárfestingabólu sem drifin er af lánsfé og endar með hvelli 2007. Fjárfesting hefur aldrei verið jafn lítil innan íslenska hagkerfisins og nú sem er eitt af helstu einkennum efnahagsreikningskrísa. Annað áberandi einkenni er skortur á eftirspurn eftir lánsfjármagni. Tölur fyrir 2011 eru fyrstu níu mánuðir ársins.
Einfaldasta og skjótvirkasta aðferðin til að laga efnahagsreikningskrísu er að nota efnahagsreikning seðlabankans á svipaðan hátt og hann er notaður til að redda bankakerfinu í típískum fjármálakrísum en láta féð ekki af hendi rakna til bankanna heldur beint til heimila og fyrirtækja og skylda þau til að greiða lán til baka með fénu frá seðlabankanum. Það er hins vegar aldrei gert, m.a. vegna þess að hagfræðingar þekkja yfirleitt ekki til efnahagsreikningskrísa. Önnur langvinnari aðferð er að gefa einkaaðilum, þ.e. heimilum og fyrirtækjum, möguleika á því að taka til á sínum efnahagsreikningi. Það er m.a. gert með því að dúndra vöxtum niður í nánast ekki neitt og með því hvetja til endurfjármögnunar eldri og dýrari lána. Með því minnkar endurgreiðsluþörfin í hverjum mánuði og meira er eftir af tekjunum til að eyða í einkaneyslu og fjárfestingar.
Dugi ekki að lækka vextina niður í nánast ekki neitt, eins og er raunin í Bretlandi, Bandaríkjunum, Evrópu, Japan og víðar, verður að finna tekjur til handa þeirra sem eru að reyna að minnka útistandandi lán sín en slíkt er einkum gert með opinberum fjárfestingarverkefnum og í gegnum útflutning. Það gerðist í Bandaríkjunum upp úr Kreppunni miklu, í Þýskalandi upp úr 2000 og í Japan frá og með 1990. Þegar fjárfesting í framleiðslufjármagni og eftirspurn eftir lánum eykst svo skuldaútþensla einkaaðila á sér aftur stað innan hagkerfisins má draga úr slíkum aðgerðum hægt og rólega og jafnvel setja takmarkanir á lánamöguleika bankakerfisins, s.s. með því að tengja saman veitingu útlána og viðskiptajöfnuð og/eða gjaldeyrisforða.
Mesta eitrið sem hægt er að gefa hagkerfi í efnahagsreikningskrísu er hins vegar að hækka vexti og skera um of niður í ríkisfjármálum, sérstaklega fjárfestingarverkefnum. Þá er mun erfiðara að berjast við efnahagsreikningskrísu ef ekki er hægt að auka útflutning með fellingu nafngengis gjaldmiðilsins.
Efnahagsreikningskrísur eru ekkert gamanmál, það vita Japanir best og þeir sem ennþá muna eftir Kreppunni miklu. Þess vegna mega Íslendingar ekki halda að skulda- og efnahagsvandamálið sé leyst þótt ágætur hagvöxtur hafi mælst og óhætt sé því að hækka vexti eða segja að „botninum sé náð“.

(ensk  og styttri útgáfa birtist fyrst á www.icelandicecon.blogspot.com)
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4 Keys To Being A Successful Affiliate Marketer In This Day And Age

By Warren Wooden, Published December 23, 2011   www.netkaup.is

Do you know what the difference is between being successful today compared to being successful 10 years ago? If you said competition, then you are right.
The reason competition makes being successful today a little bit harder is because there is always somebody competing with you no matter what niche you are in or where you are promoting your affiliate products.
The Keys To Being A Successful Affiliate Marketer

1  Use Different Platforms

As an affiliate marketer you can’t just promote products from a website, you need to utilize the many platforms that are available to you. Some of the different platforms that I use and you should to are; Blogger, Facebook, Twitter, Google Plus, Youtube and my own website. If you want to be successful, the it is a must to use every platform that you can to promote your affiliate links.
Something that I highly recommend is that you don’t just use one platform for a certain product and another platform for something else, you need to test out which platform will work best for each product. If you can do this, then making sales will come a lot easier for you. Just remember that with affiliate marketing, everything needs to be split tested in order to get the best conversions.

2  Email Marketing

One thing that you need to understand is that you don’t just find an email address and then send an email, you need to make sure that person is interested in what you have to say.
If you want to make money with email marketing, then you need to get people to sign up for your email list by offering something related to what you are going to promote.
I believe that affiliate marketer should practice continued education so that they know everything about their industry as they possibly can.
3  Planning

Something that a lot of people totally forget about is the entire planning stage of affiliate marketing.


4  Never Quit

I should not have to tell you this but I will anyway, you can NEVER QUIT. The reason why I say you can never quit is because you can’t become successful if you don’t put all your time and effort into something. Trust me on this one, anybody will tell you that in order to be successful as an affiliate marketer you must keep trying and never give up.
As you can see, being a successful affiliate marketer will take some work but if you follow the keys to being successful, then you should have no problem. Just know that in order to be successful you will need to put in a good amount of work upfront.

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Apple – iTunes – The Beatles – TV Ad – Covers

The Beatles & Apple  iTunes .

http://youtu.be/ychmsJR6Rkk

Beatles- Making “Sgt. Pepper’s Lonely Hearts Club Band”

http://youtu.be/wClfQ0P30jw

In Memoriam :

John Lennon                                                             George Harrison

9 October 1940 – 8 December 1980            25 February 1943 – 29 November 2001

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Facebook & Mobile TECH – Anno Domini to 4G Netkaup.is

Mobile Marketing : Judas – Siminn

Viðskipti | AFP | 2.12.2011

Ætla að ráða þúsundir starfsmanna

Frá skrifstofu Facebook í New Yorkstækka
Frá skrifstofu Facebook í New York Reuters  : Stjórnendur samskiptavefjarins Facebook tilkynntu í dag að fyrirtækið myndi ráða þúsundir nýrra starfsmanna á næsta ári. Eru það einkum verkfræðingar sem ráðnir verða til fyrirtækisins í New York. Þetta kom fram í máli framkvæmdastjóra Facebook, Sheryl Sandberg, á blaðamannafundi í New York í dag en Michael Bloomberg, borgarstjóri New York, var einnig á blaðamannafundinum.

„Við ætlum að vaxa eins hratt og við getum í New York,” segir Sandberg.

Auk þess verða fleiri verkfræðingar ráðnir til starfa í höfuðstöðvum Facebook í Palo Alto í Kaliforníu og í Seattle.

Notendur Facebook eru yfir 800 milljónir talsins í heiminum. Fastlega er gert ráð fyrir að Facebook fari á markað á næsta ári en um þrjú þúsund manns starfa hjá Facebook í dag.

Nú starfa um 100 á skrifstofu Facebook í New York en Sandberg neitaði að upplýsa hversu margir nákvæmlega verða ráðnir til fyrirtækisins í New York.

Mobile Marketing :

Siminn – 3G – Nunnur

Apple Introducing: iOS 5 – iCloud – Steve Jobs Funniest Joke ?

Apple – Introducing iOS 5

http://youtu.be/LLJIef-e-7g

Apple – Introducing iCloud

http://youtu.be/DCjeSNomXrU

Steve Jobs Funniest Joke ?

Apple  –  www.netkaup.is

Top 10 tips for improving your PPC landing pages. “Think humans and the robots will follow”: Hugsaðu vel um fólk !

Posted 17 November 2011 14:24pm by Arianne Donoghue

As Econsultancy highlighted earlier this month, Google has introduced the most significant changes to its PPC algorithm for some time.

We’re all aware of how important click-through rates are in determining your Quality Score but Google’s recent update now places greater emphasis on the importance of landing pages.

Alongside the undoubted effect such pages can have on improving conversion rate we’ve compiled Top Ten Tips for anyone looking to either build or choose the best possible landing pages for their campaigns.


1. Provide the best experience

We like to use the phrase, “think humans and the robots will follow”. This means providing the best possible experience for your users in terms of site navigation and usage etc.

Speed is becoming a growing factor not only in the Google algorithm (see this post from Matt Cutts last year) but tests by Google and by Amazon indicate users are increasingly using speed as a determining factor in where to purchase.

You can see how fast your site loads on Google’s Developers site.

2. Would you buy from you?

Get someone impartial to take a look at your site, what does it communicate in the first three to five seconds? Does it give a feeling of trust? Is your brand immediately obvious? What about purpose?

Without these things being clear you’ll struggle to achieve the conversion rates you want.

3. Make it clear

Are you using call-to-action buttons and images to make it clear what you want the users to do? Do you want them to call you, send an enquiry, make a purchase or all three?

Clarity on the desired action will help maximise conversion rates and make your site more effective.

4. Make it easy

Once you’ve made it clear to users what you want from them, make it easy for them to take that course of action. If you want them to buy something, make the purchase journey as simple and straightforward as possible by making calls to action obvious, keeping the basket/checkout process hassle-free and ensuring that any other information they might need (such as returns, FAQs etc) is easily available.

5. Fulfil the promise

Be sure to think about what users might have had in mind when they clicked on your ad. Did you promise a special offer? A certain product? Make sure that you confirm whatever expectations might have been set before.

Disappoint them and they will be sure to leave.

6. Synchronicity

From keyword, to the ad, through the landing page, your messaging and tone of voice must be consistent. This will help very early on to build trust and set expectations, improving the possibility of conversion.

7. Be specific

Always be as specific as possible. If the user is searching for a particular product then deep-link them to specific product pages. Admittedly, this is not always possible, but the ability to save user’s valuable clicks will reap rewards.

The fewer clicks it takes to get to a conversion, the more conversions you’ll get.

8. Keep It Simple, Stupid

Of course, the K.I.S.S. principle was always going to feature somewhere. Finding a balance between this and tip seven is tricky but, it can be done. Don’t worry about filling every available space.

Sometimes leaving the important elements with room to stand out is the best design decision you can make.

9. Use dynamic keywords

Trial the use of dynamic keywords on your landing page. This allows you to get away with creating fewer versions of a page and using a field in the referring URL to populate text on the page.

You’ll then create super relevant pages that can help boost quality score and cut the minimum CPCs required to participate in the auction. After introducing dynamic keywords for one of our clients we’ve found that the average minimum CPC was cut by half. It also has the added benefit of making your site appear more relevant once a user clicks through.

10. Why me

Be sure to tell your customers why you should buy from them, rather than someone else. It’s not enough to assume that they know – and even if they did, a reminder of your USPs and stand-out qualities is no bad thing.

Of course, this list isn’t exhaustive but, when you start to get things right the results will be obvious. Allied to improvements in conversion rates, the cost savings generated via relevancy and improved Quality Scores will have the combined effect of making your campaigns exponentially more efficient.

If you have any other tips to share we’d love to hear them.

www.netkaup.is      http://econsultancy.com/