Power of the people
best written graduation speech
Put On Your Favorite Dream And Fly !
Put On Your Favorite Dream And Fly
Make Use of Mobile Marketing – Play Where You Can Win
Income inequality, the movie: A surprise viral hit !
A surprise viral hit: Income inequality, the movie. Time 6.24 min
by Krissy Clark
Marketplace for Friday, March 8, 2013
STORY
You may have seen this video recently, about wealth inequality.
It’s gone viral over the last week or so, which isn’t news in itself, of course. Stuff goes viral all the time. But usually it’s cute kids dressed as turtles, strange and hilarious music videos and music video spoofs.
But wealth inequality? Not the sexiest of subjects.
It’s not a flashy video. It is a little over six minutes long. It has moody music. It has a voiceover from a guy with a slight southern twang. It has lots of charts showing how Americans think wealth is distributed, compared to how it actually is.
So why does this video suddenly have more than 3 million hits?
I decided to work backwards and follow the viral chain. I first saw the video thanks to my boyfriend, who’d seen it through a post his friend, Brent, put on his Facebook page. I called up Brent, and he told me he found the video on Facebook too, and has no idea who made it. His best guess was “some guy in his bedroom who said, ‘You know, people need to know about this. I’m just going to make a little animation here.’”
Brent’s theory is basically right. Someone by the name of “politizane” posted the video back in November on YouTube. A reporter from the magazine Mother Jones tracked politizane down a few days ago. He said he wanted to stay anonymous, but described himself as a freelance designer, “from a red state,” who’d been struck by a wealth inequality study he’d read about, conducted by two professors.
Duke Marketing professor Dan Ariely happens to be one of those professors. “I think what made it big,” Ariely says of the video, “was that one of the actors from Star Trek put it on his Facebook.”
That actor, George Takei, who played Sulu on “Star Trek,” told me he posted the video right after the sequester kicked into gear, because he’d been thinking a lot about how the across the board budget cuts might affect an already shrinking middle class.
“I thought that video captured it so visually, so powerfully,” Takei told me. Takei happens to have 3.6 million followers on Facebook, meaning he’s a sort of “super connector” who all by himself can help a video go viral. But it turns out that Takei also found the video through Facebook, in a post that a friend linked to from mashable.com.
Websites like Mashable and Upworthy, which also posted the video in the last few days, make a lot of money embedding videos they think will go viral, says Maksim Tsvetovat, a professor of computer science who researches social networks at George Mason University. These sites will either sell ads next to them, or sell data on who clicked on what posts. “That data itself is priceless,” explains Tsvestovat. “Marketers will pay a lot to know what are people’s interests, how information spreads on a specific topic, and how fast.”
To those who see irony in a video about wealth inequality generating serious revenue for private businesses, Tsvetovat points out “it’s in the nature of capitalism to exploit anything that looks like an opportunity.” Even when that opportunity is a viral video highlighting the impact of unfettered capitalism.
Marketplace’s Wealth & Poverty www.netkaup.is
DollarShaveClub.com with 5 million YouTube hits ! Our Blades Are F***ing Great !
Dollar Shave Club spent $4,500 on a video that’s had more than 5 million YouTube hits and spawned dozens of response videos in the four-and-a-half months since it’s gone live.
# 1 “Think deeply about the problem you’re solving,” Mr. Dubin said. In other words, find the insights that will make people care about the video — which in this case were the same ones that made them care about the Dollar Shave Club brand. Razor blades — both the high cost and the inconvenience of buying them from the locked “razor fortress” in stores — are “an emotionally supercharged subject.”
# 2 “Identify a resonant shared human experience around it and then build your concept around that,” Mr. Dubin said. “In just about every beat of the video … we’re talking about the business and the benefit of the business.”
# 3 Keep it brief. “The video is really really tight,” Mr. Dubin said. “This video is a minute-and-a-half long, and that’s really, really important. It was going to be a lot longer, and thankfully the director I worked with who helped me, who I also did some improv with in New York, she really helped me pare it down and keep it brief. Nobody wants to watch your five-minute video. Nobody forwards around a video they didn’t watch all the way through.”
#4 “Don’t give people a video they could have written themselves.” Dollar Shave Club’s video may have been low-budget, but it was created by people, including Mr. Dubin, with years of experience both in improv comedy and video production, giving it considerably more punch than your average $4,500 production. “I would encourage you … to hire some comedy writers. Go down to the local comedy club and bring them into your marketing brainstorm. I studied improv for eight years at the Upright Citizens Brigade as a hobby and loved it. … A lot of my teachers are now on television and in film … and I always thought they were missing a big opportunity, which was to start their own agency.”
The video was so funny that some folks thought it was a spoof, Mr. Dubin admitted. That impression was compounded by the fact that it produced enough hits to crash the company’s website. This led some YouTube commenters to suggest the business was a great idea someone should do for real.
So among lessons learned, Mr. Dubin said, was to have more bandwidth — both the literal kind and in terms of human capital. The biggest thing he’d change is to “spend more time to find the right people,” which has become one of his favorite parts of the job. And, to that end, Mr. Dubin announced from the dais that he’s seeking a VP-marketing, asking folks to contact him at Michael@DollarShaveClub.com.
www.netkaup.is
A Fab Anniversary with Great Design
Fab was founded June 9th 2011. The Goal was simple : To make people smile with the help of great design. Bringing Color and creativity to people.
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Social Commerce, Pinterest And The Future Of Fashion Retail (See Video)
Saturday, June 16th, 2012
Editor’s note: Leo Chen is a former product manager at Amazon and is currently the co-founder of Monogram, an iPad fashion discovery and shopping app funded by 500 Startups. You can find Leo on Twitter @leoalmighty.
Death of brick-and-mortar retail
Andrew Chen recently recommended a video to me (please click video), which inspired this post. It’s a keynote by Ron Johnson, the CEO of J.C. Penney, Inc and the man behind Apple’s retail revolution. In the video, Johnson spoke about the history of the department store and why JC Penney has fallen behind.
It wasn’t very long ago that stores like J.C. Penney, Nordstrom, and Gap were the pinnacles of fashion retail. These retailers provided better products at unbeatable prices. Retail buyers acted as personal curators for customers and the in-store experience was exceptional.
Then came e-commerce. Predictable products like books, CDs, and electronics drove the first wave of e-commerce for e-tailers like Amazon. But fashion lagged behind. Consumers want a tactile, in-person experience when it comes to garments. They need to touch and try it on. Even as e-tailers offered lower prices, consumers preferred to shop in stores.
That all began to change when Zappos came along with free shipping and returns; customers are encouraged to order multiple sizes and colors, try on the items in the comfort of our homes and return what we don’t want. For free. Coupled with better product visualizations (large images, multi-angle views – see Warby Parker and MyHabit), consumers are increasingly turning to the web for their fashion needs.
‘Apparel and accessories’ is projected to be the leading category in e-commerce in the US over the next 5 years.
But soon, online retailers will also become less relevant
The bar for e-commerce is rising every day: great visuals and free shipping are fast becoming commoditized. If product, price and service are the same, consumers will grow indifferent towards the seller.
Retailers still drive marketing, supply chain and distribution for designers and brands, but how long before brands figure this out themselves? Social curation and discovery tools like Pinterest and Fancy are leveling the playing field for retail marketing; Amazon is disrupting supply chain and fulfillment (more on this next).
So why are we still shopping at a handful of our so-called “favorite stores”? Because the internet has a noise and discovery problem. I believe that’s where the next wave of fashion tech innovation will take us.
Pinterest has found an optimal balance between aspirational browsing and shopping. Social shopping is more about discovery, conversations and relationship building, something that’s apparent in the way Pinterest users interact.
As Pinterest evolves, they will focus more on monetization and driving direct commerce. They have already experimented with affiliate links and the Rakuten investment is a strong hint at direct commerce. Here’s what I predict Pinterest might do next (purely speculative, of course):
- Branded pages for brands, stores and boutiques
- There’s already evidence that Pinterest users spend more money than Facebook users.
- Pinterest could compete directly with Facebook pages by offering brands a better way to showcase products with access to a higher quality audience.
- Integrated/Universal checkout
- If users are already discovering products through Pinterest but going off to merchant sites to transact, Pinterest should own that transaction and offer a consistent user experience.
- For smaller retailers and boutiques, Pinterest could integrate, acquire or build their own version of Shopify and let merchants sell directly on the Pinterest platform.
- For large retailers and brands, Pinterest will have to form partnerships and integrate with retailer payment systems: essentially selling products on Pinterest, and having the retailer drop ship inventory. Retailers may resist this initially because Pinterest will effectively render the merchant less relevant.
- Brands will be more inclined to work with Pinterest because they see it as an effective distribution channel. Brands can ultimately skip the retailer if they can get distribution through Pinterest. Fulfillment by Amazon (FBA) solves the logistics challenges — brands can simply ship inventory to an Amazon warehouse and have Amazon handle fulfillment. Consumers get the added benefit of Amazon Prime.
- Create an e-commerce channel
- To mitigate the risk of disrupting (and irritating) current user, Pinterest will likely create a separate shopping channel if they decide to focus on commerce (e.g.shop.pinterest.com).
- This shopping channel will be product and commerce focused. You won’t find the cute puppies and fortune cookie quotes here, but you can bet Pinterest will leverage all your data for targeting.
Challenges Pinterest will face
As Pinterest scales, the biggest challenge will be surfacing signal buried in noise. It’s the Facebook Newsfeed problem, but much more difficult because of its focus on fashion and other tastemaker products.
- Facebook is about people, so to make my newsfeed relevant it has to factor in the quality of my relationships. Who am I closer friends with, who is my family, which fan pages do I interact with most, etc. This is easy because we give Facebook that information every time we look at a friend’s photos, like a status update or comment on a post. Facebook doesn’t care what content we interacted with; it only needs to know who produced that content.
- Fashion and other tastemaker products (e.g. home decor) are highly subjective, which means that I don’t necessarily like the same clothes or sofas as my closest friends. If I like a picture of a cute puppy my friend pinned, doesn’t mean I share his taste in fashion. Aside from existing Pinterest categories, they will have to find ways to add deeper tags on the products pinned (e.g. brand, color, style, season, fabric, patterns, etc…) to accurately target.
What’s next in fashion tech?
To date, most fashion tech companies are more commerce than tech. If you look at Gilt and Fab, they’re primarily commerce companies built on fairly standard e-commerce backends with some slight twists. It’s hard to drive disruptive innovation when your KPI is revenue.
In order to fundamentally change the way people shop, we will need teams with fashion experts, product visionaries, deep technical horsepower and growth hackers. It’s a hard combination to find, especially when most hackers in the valley shlep around in jeans and t-shirts — they’re not their own target user.
What will online fashion shopping be like in the future? I believe today’s multi-browser-tab search and filter behavior will feel as ancient as printed maps and yellow pages are today.
When I have a specific purchase in mind:
- I picture myself telling Siri that I’m looking for some sneakers as I’m driving home from work.
- When I get home, sink into my couch with my iPad or turn on my Apple TV, I’m shown pages of sneakers specifically curated for me, in my size.
- I choose a few that I like, tap buy, and the shoes show up the next morning on my doorstep.
When I’m in the mood to browse:
- I’m shown the latest collections and recommendations from my favorite designers, fashion bloggers and influencers (without having to search and filter on multiple websites).
- Upcoming designers are recommended to me based on my style and preferences. Some of these recommendations are computer generated, some are handpicked by designers or personal stylists.
- I won’t just be browsing product photos as I do on nordstrom.com today, it will be an interactive experience with inspiring looks, runway videos and beautiful images. Like Tom Cruise’s command center in Minority Report, except I am surrounded by Prada, Varvatos & Converse.
- I can’t tell the difference between product and advertisement because everything can be purchased with a tap or a drag.
- If I order by 11am, products will be at my doorstep by 6pm same day (Amazon already does this in China).
Welcome to the future.
Andrew Chen The recommended video which inspired this post.
During the presentation, Mr. Johnson and Mr. Francis introduced a new pricing strategy called Fair and Square, which includes three types of prices. Everyday, regular prices, which are always great; Month-Long Values, even better prices on the things you need now; and Best Prices, jcpenney’s lowest prices, which always happen on the 1st and 3rd Fridays of every month as jcpenney makes room for exciting new merchandise. These prices will be coupled with a new promotional cadence that is in sync with customers’ lives. Rather than inundating the customer with a relentless series of sales, coupons, rebates and retail gimmicks, jcpenney will host 12 promotional events each year, on a monthly calendar. Each month will include even better values on the things customers are looking to buy during the month and a host of exciting products and services that are unique to the month.Commenting on the new monthly calendar, Mr. Johnson said, “We want customers to shop on their terms, not ours. By setting our store monthly and maintaining our best prices for an entire month, we feel confident that customers will love shopping when it is convenient for them, rather than when it is expedient for us.”Re-inventing the In-Store Experience around New and Transformed Brands:
At the event, Mr. Johnson and Mr. Francis also outlined plans to entirely re-invent the jcpenney store experience, to include Main Street — the entire store merchandised in a series of 80 to 100 brand shops, rather than the confusing and seemingly endless racks common in department stores today. It will also feature Town Square — an exciting new place that replaces the traditional retail center core of a department store with a series of services, which customers will enjoy before they buy, while they shop and afterwards. And, throughout, the new jcpenney store experience will merge the physical and digital worlds, assuring the physical retail stores’ vital role as the centerpiece of retailing’s future.They also gave a sneak peek into the exciting new brands that will be featured in jcpenney’s brand shops. They include Martha Stewart® and l’amour nanette lepore™, which were shown at the event today, among many others. jcpenney also announced plans to transform its customers’ favorite existing brands, including, IZOD®, Liz Claiborne® and The Original Arizona Jean Company®, which were also featured at today’s event, and a number of others. jcpenney expects to feature 30 new and transformed brands by fall 2012.o Launching a new jcpenney brand identity, new logo, new look and Ellen!
In celebration of the complete transformation of its shopping experience, Mr. Johnson and Mr. Francis gave an overview of the new jcpenney brand identity. It includes:o The new jcpenney logo, which combines the elements that have made jcpenney an enduring American brand, by evoking the nation’s flag and
jcpenney’s commitment to treating customers Fair and Square. The square frame imagery will be evident throughout all of jcpenney’s marketing, to remind customers to frame the things they love.o New brand marketing to showcase great product in an exciting new way, to solidify jcpenney’s relationship with its loyal customers and entice new ones. This includes the new monthly book, beginning next month, that millions of Americans will receive, which includes 96 pages of highlights for that month, as well as an entirely new look for jcpenney stores in terms of signage and presentation.o Welcoming Ellen DeGeneres back to jcpenney, as jcpenney’s new brand partner. Ellen began her career in her teens as a jcpenney associate and now, as one of the country’s most beloved television personalities, she will help bring the new jcpenney experience to life in her own fun-loving, sneaker-wearing, laughmaking way.Mr. Francis said, “We are redefining the jcpenney brand so we become a store for all Americans, by offering an experience they cannot get anywhere else. This will start by freeing consumers from the barrage of promotions and undifferentiated shopping experiences they have become used to and replacing it with something entirely fresh and new that is evident in every aspect of our store – new brands, new marketing, unique attractions, and much more. Beginning on February 1, our customers will see immediate changes that give a sense of how we will transform jcpenney over the next four years. It will be a breath of much-needed fresh air and give them reasons to visit jcpenney more often than ever before. Our objective is to make our customers love to shop again and across jcpenney, we’re very excited about the changes to come.”The Transformation Begins on February 1
The Company will begin the transformation of the jcpenney shopping experience on February 1, with the implementation of its new logo, pricing strategy and monthly cadence, including new instore signage reflecting true price clarity as well as edited merchandise assortments for the monthly store set.Then, beginning in August of this year, jcpenney will begin a month-by-month, shop-by-shop strategy to update all stores with new and exciting merchandise and presentation. Two to three shops will be installed monthly, each and every month, over a four-year transformation period, including the debut of Town Square during 2013. These initiatives will culminate in the complete transformation of jcpenney by the end of 2015.For additional information on Ellen DeGeneres’ new role as jcpenney’s brand partner and jcpenney’s new brand partnership with Nanette Lepore, please see the separate press releases that the Company issued today on each of these exciting initiatives.Tomorrow, as previously announced, the Company will hold a presentation and Q&A session for analysts and investors beginning at 9:00 am ET through 10:30 am ET, to discuss the financial components of its transformation plans and financial outlook. For webcast and conference call
dial-in information, please visit http://ir.jcpenney.com.About J. C. Penney Company, Inc.
Over 110 years ago, James Cash Penney founded his company on the principle of treating customers the way he wanted to be treated himself: fair and square. Today, rooted in its rich heritage, J. C. Penney Company, Inc. (NYSE: JCP) is re-imagining every aspect of its business in order to reclaim its birthright and become America’s favorite store. The Company is transforming the way it does business and remaking the customer experience across its 1,100 jcpenney stores and on jcp.com. On every visit, customers will discover straightforward Fair and Square Pricing, month-long promotions that are in sync with the rhythm of their lives, exceptionally curated merchandise, artful presentation, and unmatched customer service.For more information about jcpenney, visit jcp.com.
This release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements, which reflect the Company’s current views of future events and financial performance, involve known and unknown risks and uncertainties that may cause the Company’s actual results to be materially different from planned or expected results. Those risks and uncertainties include, but are not limited to, general economic conditions, including inflation, recession, unemployment levels, consumer spending patterns, credit availability and debt levels, changes in store traffic trends, the cost of goods, trade restrictions, changes in pricing strategies, changes in tariff, freight and shipping rates, changes in the cost of fuel and other energy and transportation costs, increases in wage and benefit costs, competition and retail industry consolidations,interest rate fluctuations, dollar and other currency valuations, the impact of weather conditions, risks associated with war, an act of terrorism or pandemic, and a systems failure and/or security breach that results in the theft, transfer or unauthorized disclosure of customer, employee or Company information and legal and regulatory proceedings. Please refer to the Company’s most recent Form 10-K and subsequent filings for a further discussion of risks and uncertainties. Investors should take such risks into account when making investment decisions. We do not undertake to update these forward-looking statements as of any future date.
How SEO With Video Can Rank You On Google’s First Page.
How SEO With Video Can Rank You On Google’s First Page with moderately competitive keywords. You can use PPC but if you don´t know what you are doing you might as well throw your money away. The Method is with VIDEO to rank on Google´s first page in 3 days. Above those with hundred of thousunds of back links pointing to them http://www. etc.
It takes an average of 3 days to get your VIDEO ranked high for almost any KEYWORD. Dominate the search SEO game now and you can sell using VIDEO with good ROI. Return on Investment. Andy Jenkins.
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EdX Online Learning Project Announced By Harvard, MIT
CAMBRIDGE, Mass. — Harvard and the Massachusetts Institute of Technology have joined forces to offer free online courses in a project aimed at attracting millions of online learners around the world, the universities announced Wednesday.
Beginning this fall, a variety of courses developed by faculty at both institutions will be available online through the new $60 million partnership, known as “edX.”
“Anyone with an Internet connection anywhere in the world can have access,” Harvard President Drew Faust said during a news conference to announce the initiative.
MIT has offered a program called OpenCourseWare for a decade that makes materials from more than 2,000 classes available free online. It has been used by more than 100 million people. In December, the school announced it also would begin offering a special credential, known as MITx, for people who complete the online version of certain courses.
Harvard has long offered courses to a wider community through its extension program.
The MITx platform will serve as the foundation for the new learning system.
MIT President Susan Hockfield said more than 120,000 people registered for the first course offered by MITx. She said Harvard and MIT hope other universities will join them in offering courses on the open-source edX platform.
“Fasten your seatbelts,” Hockfield said.
Click on the link :
Other universities, including Stanford, Yale and Carnegie-Mellon, have been experimenting with teaching to a global audience online.
Online edX – Digital Education for learners Worldwide.
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CCP Games annual Eve Online Fanfest 2012 in Harpa
CCP Games annual Eve Online Fanfest 2012
An exciting weekend ahead bringing together press, gaming industsry and players in a massive celebration of the virtual world of EVE Online.
21. mar. 2012
Fanfest brings together press, gaming industry and players in a massive celebration of the virtual world of EVE Online next weekend on March 22- 24th. Travelers from all around the world gather in Reykjavik for the occasion. Allies and rivals alike set aside their in-game differences to share drinks with one another and forge new friendships. CCP developers mingle with the community, always up for “talking shop” and getting to know the players.
GusGus and Ham headline CCP Games annual EVE Online Fanfest “Party at the Top of the World” show on Saturday night.
Previous years guests include 2manyDJs, Booka Shade and FM Belfast.
Also performing this year will be HaZar, PartyZone DJs, RöXöR, Permaband & DJ Margeir.
Please visit EVE Fanfest site for further details:http://fanfest.eveonline.com/en/default
Dates: March 22nd-24th, 2012
Location: Harpa Concert Hall and Convention Center, Reykjavík, IcelandFanfest brings together players in a massive celebration of the virtual universe and community of EVE. Travelers from all around the world gather in one of the most beautiful and unique locations the planet has to offer. Allies and rivals alike set aside their in-game differences to share drinks with one another and forge new friendships. CCP developers mingle with the community, always up for “talking shop” and getting to know the players.Information and new announcements on the latest tech and upcoming milestones will be presented exclusively atFanfest 2012. The universe of EVE Online is expanding in every way imaginable and there’s no better place to herald news this awesome than at the top of the world, surrounded by throngs of excited fans.
Breaking NEWS Intro from June 2011
SONY & CCP : Dust 514 & EVE online
29% of in-store mobile researchers wind up buying online – www.netkaup.is
A new survey details how often consumers comparison shop on their phones.
Managing Editor, Mobile Commerce
Topics: Amazon, Amazon.com, Best Buy, m-commerce, Mobile,mobile commerce, mobile comparison shopping, mobile in-store, mobile statistics, Target, Wal-Mart Stores
51% of mobile comparison shoppers who research in-store and buy online are between the ages of 18 and 39.It’s a store retailer’s worst mobile commercenightmare come true. 29% of consumers who use a smartphone to research a product while in a retail store end up purchasing the item online, many fromAmazon.com Inc., according to a new study by market research firm ClickIQ.
Of consumers who used a smartphone to research in-store and then purchase online, 55% were men and 45% were women, says the survey of 406 U.S. consumers who have researched a product while in a store and purchased that product.
For store merchants wandering their aisles watching shoppers on smartphones, age is a key indicator of who is comparing products and buying online. 26% of consumers age 30-39 and 25% age 18-29 recently used a mobile device to research a product while in a store. The numbers fall drastically from there with only 12% of those age 40-49, 6% age 50-59 and 2% age 60 or over researching products in a store using a mobile device.
Some big retailers are being hit the hardest by this m-commerce activity. Respondents possibly visited more than one retailer but the study shows that the retailers most frequented for research were Best Buy Co. at 36%, Wal-Mart Stores Inc. at 30% and Target Corp. at 29%.
To find out what happened after the in-store research was complete, survey respondents were asked to state where they eventually purchased the product they were researching. Best Buy did the best job of retaining the sale. 35% of those that researched at Best Buy ended up purchasing at the Best Buy store with another 14% purchasing at BestBuy.com. However, 21% purchased the product from Amazon.com. The rest did not purchase. Of those that did their research at Target, 29% purchased at the Target store, 8% purchased at Target.com and 21% purchased from Amazon.com. Wal-Mart retained 26% who purchased at the Wal-Mart store and 10% who purchased at Walmart.com. Wal-Mart lost 24% to Amazon.com.
When respondents were asked why they made the purchase where they did, an overwhelming 67% stated price as the determining factor. Lagging behind are availability at 14%, product features at 8%, free shipping at 7%, and already at the store 4%.
Amazon.com is No. 1 in the Internet Retailer Top 500 Guide. Best Buy is No. 11, Target is No. 22 and Walmart.com is No. 6.
Árni Rafnsson
Nco online – netkaup.is
The Goal of “Netkaup” is To Make a Positive Difference for Others.
Steve Keen in Silfur Egils (Breaking News) & More
Egill í Silfrinu átti góðan sunnudag þann 12. 02. 2012
Egill Helgason – Maður Dagsins !
Straumhvörf í hagfræði. Nýtt upphaf www.netkaup.is
Ráðlegg öllum að hlusta vel á þetta viðtal við “málsmetandi” hagfræðing sem þorði að koma fram með gagnrýni á eigin fræðigrein.
“Stóru bankarnir væru mjög uppteknir af eigin hag um þessar mundir og þyrftu á öllu sínu …
www.nytimes.com www.netkaup.is
Touchscreen Tech Is This The Future? A Day Made of Glass 2 – New Video
Gorilla Glass manufacturer Corning has unveiled a follow-up YouTube video to its wildly successful “A Day Made of Glass,” providing another look into what the future could be like with the growth of glass touchscreen interfaces, from innovative chalkboards and activity tables in classrooms to uses for it in hospitals.
Corning released two versions of “A Day Made of Glass 2″ — one with a narrator and another, abbreviated version without commentary — the video follows the life of young Amy and her family as they go through their day using various products made of glass. Amy does classwork on a glass tablet, controls the temperature of the car from the backseat and even attends a field trip at the Redwood Forrest with an interactive signage that brings learning to life. Her teacher also works with students on interactive touchscreen activity tables. Corning expects these activity tables to be rolled out in the near future.
Last year’s video, which followed the same family, brought in over 17 million hits on YouTube and left many in awe of Corning’s interpretation of what’s possible with photovoltaic glass, LCD TV glass, architectural display and surface glass, among others.
However, many left comments on YouTube asking which technology is actually possible with today’s resources and pricing. This time around, though, new technologies and applications are highlighted, such as glass tablets, multitouch-enabled desks, solar panels, augmented reality, electronic medical records and anti-microbial medical equipment.
Corning may be making headlines these days for its Gorilla Glass product — a super-strong, lightweight glass which can withstand drops and mistreatment — but it’s hardly a new company and no stranger to innovation. In fact, the 160-year-old business even worked with Thomas Edison to create inexpensive glass for his lightbulbs.
However, Corning noted at the press screening that there are several challenges the company is facing this year, largely due to lower LCD glass prices, higher corporate tax rates and declining equity earnings, which have combined to lower Corning’s profitability.
Although LCD glass sales are likely to be flat through 2014, the company said it will remain profitable and continue to generate large amounts of cash. Last week, Corning announced that it raked in record 2011 sales of $7.9 billion and plans to grow profits to $10 billion by 2014.
The company also recently announced that it is joining forces with Samsung Mobile to manufacture Lotus Glass for Galaxy-branded smartphones and Super OLED TVs. Corning’s ultra-slim, eco-friendly Lotus Glass is known for strong performance and withstanding higher-processing temperatures.
Although Corning’s first “A Day Made of Glass” video was unveiled a week ago this year, Corning’s vice chairman and CFO James Flaws told Mashable that he couldn’t comment on whether or not the clips will become an annual tradition.
03.02. 2012 by Samantha Murphy www.netkaup.is
The Goal of “Netkaup” is To Make a Positive Difference for Others.
Put On Your Favorite Dream And Fly !
Put On Your Favorite Dream And Fly
Make Use of Mobile Marketing – Play Where You Can Win
Er efnahagsbatinn loksins mættur? Ólafur Margeirsson
4 Keys To Being A Successful Affiliate Marketer In This Day And Age
Apple – iTunes – The Beatles – TV Ad – Covers
The Beatles & Apple iTunes .
http://youtu.be/ychmsJR6Rkk
Beatles- Making “Sgt. Pepper’s Lonely Hearts Club Band”
http://youtu.be/wClfQ0P30jw
In Memoriam :
John Lennon George Harrison
9 October 1940 – 8 December 1980 25 February 1943 – 29 November 2001
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Facebook & Mobile TECH – Anno Domini to 4G Netkaup.is
Mobile Marketing : Judas – Siminn
Ætla að ráða þúsundir starfsmanna
„Við ætlum að vaxa eins hratt og við getum í New York,” segir Sandberg.
Auk þess verða fleiri verkfræðingar ráðnir til starfa í höfuðstöðvum Facebook í Palo Alto í Kaliforníu og í Seattle.
Notendur Facebook eru yfir 800 milljónir talsins í heiminum. Fastlega er gert ráð fyrir að Facebook fari á markað á næsta ári en um þrjú þúsund manns starfa hjá Facebook í dag.
Nú starfa um 100 á skrifstofu Facebook í New York en Sandberg neitaði að upplýsa hversu margir nákvæmlega verða ráðnir til fyrirtækisins í New York.
Mobile Marketing :
Siminn – 3G – Nunnur
Apple Introducing: iOS 5 – iCloud – Steve Jobs Funniest Joke ?
Apple – Introducing iOS 5
http://youtu.be/LLJIef-e-7g
Apple – Introducing iCloud
http://youtu.be/DCjeSNomXrU
Steve Jobs Funniest Joke ?
Apple – www.netkaup.is
Top 10 tips for improving your PPC landing pages. “Think humans and the robots will follow”: Hugsaðu vel um fólk !
Posted 17 November 2011 14:24pm by Arianne Donoghue
As Econsultancy highlighted earlier this month, Google has introduced the most significant changes to its PPC algorithm for some time.
We’re all aware of how important click-through rates are in determining your Quality Score but Google’s recent update now places greater emphasis on the importance of landing pages.
Alongside the undoubted effect such pages can have on improving conversion rate we’ve compiled Top Ten Tips for anyone looking to either build or choose the best possible landing pages for their campaigns.
1. Provide the best experience
We like to use the phrase, “think humans and the robots will follow”. This means providing the best possible experience for your users in terms of site navigation and usage etc.
Speed is becoming a growing factor not only in the Google algorithm (see this post from Matt Cutts last year) but tests by Google and by Amazon indicate users are increasingly using speed as a determining factor in where to purchase.
You can see how fast your site loads on Google’s Developers site.
2. Would you buy from you?
Get someone impartial to take a look at your site, what does it communicate in the first three to five seconds? Does it give a feeling of trust? Is your brand immediately obvious? What about purpose?
Without these things being clear you’ll struggle to achieve the conversion rates you want.
3. Make it clear
Are you using call-to-action buttons and images to make it clear what you want the users to do? Do you want them to call you, send an enquiry, make a purchase or all three?
Clarity on the desired action will help maximise conversion rates and make your site more effective.
4. Make it easy
Once you’ve made it clear to users what you want from them, make it easy for them to take that course of action. If you want them to buy something, make the purchase journey as simple and straightforward as possible by making calls to action obvious, keeping the basket/checkout process hassle-free and ensuring that any other information they might need (such as returns, FAQs etc) is easily available.
5. Fulfil the promise
Be sure to think about what users might have had in mind when they clicked on your ad. Did you promise a special offer? A certain product? Make sure that you confirm whatever expectations might have been set before.
Disappoint them and they will be sure to leave.
6. Synchronicity
From keyword, to the ad, through the landing page, your messaging and tone of voice must be consistent. This will help very early on to build trust and set expectations, improving the possibility of conversion.
7. Be specific
Always be as specific as possible. If the user is searching for a particular product then deep-link them to specific product pages. Admittedly, this is not always possible, but the ability to save user’s valuable clicks will reap rewards.
The fewer clicks it takes to get to a conversion, the more conversions you’ll get.
8. Keep It Simple, Stupid
Of course, the K.I.S.S. principle was always going to feature somewhere. Finding a balance between this and tip seven is tricky but, it can be done. Don’t worry about filling every available space.
Sometimes leaving the important elements with room to stand out is the best design decision you can make.
9. Use dynamic keywords
Trial the use of dynamic keywords on your landing page. This allows you to get away with creating fewer versions of a page and using a field in the referring URL to populate text on the page.
You’ll then create super relevant pages that can help boost quality score and cut the minimum CPCs required to participate in the auction. After introducing dynamic keywords for one of our clients we’ve found that the average minimum CPC was cut by half. It also has the added benefit of making your site appear more relevant once a user clicks through.
10. Why me
Be sure to tell your customers why you should buy from them, rather than someone else. It’s not enough to assume that they know – and even if they did, a reminder of your USPs and stand-out qualities is no bad thing.
Of course, this list isn’t exhaustive but, when you start to get things right the results will be obvious. Allied to improvements in conversion rates, the cost savings generated via relevancy and improved Quality Scores will have the combined effect of making your campaigns exponentially more efficient.
If you have any other tips to share we’d love to hear them.
www.netkaup.is http://econsultancy.com/
The final word on Steve Jobs comes from his sister :
…Death didn’t happen to Steve, he achieved it.
OP-ED CONTRIBUTOR
One more thing
The final word on Steve Jobs comes from his sister, the novelist Mona Simpson. Simpson remembers her brother as a man motivated by love and beauty, who threw himself into everything — even his final moments — with remarkable energy. “He was working at this, too. Death didn’t happen to Steve, he achieved it,” she writes.
A Sister’s Eulogy for Steve Jobs
By MONA SIMPSON
The New York Times – Published: October 30, 2011
I grew up as an only child, with a single mother. Because we were poor and because I knew my father had emigrated from Syria, I imagined he looked like Omar Sharif. I hoped he would be rich and kind and would come into our lives (and our not yet furnished apartment) and help us. Later, after I’d met my father, I tried to believe he’d changed his number and left no forwarding address because he was an idealistic revolutionary, plotting a new world for the Arab people.
Even as a feminist, my whole life I’d been waiting for a man to love, who could love me. For decades, I’d thought that man would be my father. When I was 25, I met that man and he was my brother.
By then, I lived in New York, where I was trying to write my first novel. I had a job at a small magazine in an office the size of a closet, with three other aspiring writers. When one day a lawyer called me — me, the middle-class girl from California who hassled the boss to buy us health insurance — and said his client was rich and famous and was my long-lost brother, the young editors went wild. This was 1985 and we worked at a cutting-edge literary magazine, but I’d fallen into the plot of a Dickens novel and really, we all loved those best. The lawyer refused to tell me my brother’s name and my colleagues started a betting pool. The leading candidate: John Travolta. I secretly hoped for a literary descendant of Henry James — someone more talented than I, someone brilliant without even trying.
When I met Steve, he was a guy my age in jeans, Arab- or Jewish-looking and handsomer than Omar Sharif.
We took a long walk — something, it happened, that we both liked to do. I don’t remember much of what we said that first day, only that he felt like someone I’d pick to be a friend. He explained that he worked in computers.
I didn’t know much about computers. I still worked on a manual Olivetti typewriter.
I told Steve I’d recently considered my first purchase of a computer: something called the Cromemco.
Steve told me it was a good thing I’d waited. He said he was making something that was going to be insanely beautiful.
I want to tell you a few things I learned from Steve, during three distinct periods, over the 27 years I knew him. They’re not periods of years, but of states of being. His full life. His illness. His dying.
Steve worked at what he loved. He worked really hard. Every day.
That’s incredibly simple, but true.
He was the opposite of absent-minded.
He was never embarrassed about working hard, even if the results were failures. If someone as smart as Steve wasn’t ashamed to admit trying, maybe I didn’t have to be.
When he got kicked out of Apple, things were painful. He told me about a dinner at which 500 Silicon Valley leaders met the then-sitting president. Steve hadn’t been invited.
He was hurt but he still went to work at Next. Every single day.
Novelty was not Steve’s highest value. Beauty was.
For an innovator, Steve was remarkably loyal. If he loved a shirt, he’d order 10 or 100 of them. In the Palo Alto house, there are probably enough black cotton turtlenecks for everyone in this church.
He didn’t favor trends or gimmicks. He liked people his own age.
His philosophy of aesthetics reminds me of a quote that went something like this: “Fashion is what seems beautiful now but looks ugly later; art can be ugly at first but it becomes beautiful later.”
Steve always aspired to make beautiful later.
He was willing to be misunderstood.
Uninvited to the ball, he drove the third or fourth iteration of his same black sports car to Next, where he and his team were quietly inventing the platform on which Tim Berners-Lee would write the program for the World Wide Web.
www.netkaup.is
Ísjakinn sem TITANIC (hagkerfi heimsins) stefnir á.
Ísjakinn sem TITANIC ( hagkerfi heimsins ) stefnir á.
Þilfarsstólar, Titanic og embættismenn í flokkum að leita að björgunarhring. Það er sökkvandi tilfinning.
Vegna sérhyggju, ágirndar og græðgi getur heilt hagkerfi sokkið til botns.
Heimild : Nouriel
Hverju á að bjarga og hver á að borga reikninginn í ESB bankahruni?
Svipuð staða kom upp hjá bönkum á Íslandi haustið 2008
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Netkaup með 4G (fjórðu kynslóðar) tækni. Samtenging á upplýsingatækni, snjallsíma og vörudreifingu
“Thank You Steve Jobs.” Mourning the loss of a visionary & a legend. www.netkaup.is
Steve Jobs 1955 – 2011
Interactive TV Ads – Cannes Lions – Microsoft Advertising – www.netkaup.is
Why social TV will be a multi-billion dollar business
Posted by CORY BERGMAN on June 27, 2011
The former CEO of Endemol, the world’s largest independent production house, says social TV is “going to be huge.” The CEO of Hulu calls it a game-changer. And the research firm Futurescape says social TV has “radical implications for the future of television viewing.” Is it just hyperbole, or are real economics in play? There are three arenas where social TV is quickly gaining traction, and all three have the potential to become billion dollar businesses by themselves.
1. Interactive TV at last
Last April, Yahoo snapped up IntoNow for $20 to $30 million, just three months after the TV-listening app made its debut. By encouraging viewers to “tag” TV shows and commercials for rewards, IntoNow is beginning to bridge the last mile of television, bringing interactivity to TV commercials — a task that interactive TV companies have tried for a decade. This month the music-listening app Shazam landed a $32 million funding round to expand its push into TV to reward users for tagging commercials, and other startups, like WiO, are quickly pushing into the space.
TV check-in companies like GetGlue and Miso, for example, also have potential if they can move beyond the mobile check-in. “(The) check-in is just the starting point of a conversation about TV but it is not the be-all end-all,” says Miso CEO Somrat Niyogi, who recently opened an app store for Miso’s API. “We believe the social TV experience can exist everywhere.”
Xbox, too, is making strides at connecting viewers to commercials in innovative ways. Last week Xboxannounced that will voice and motion interactivity to commercials — called NUads — for users with the Kinect attachment. “I’m here to say that it will change television as we know it — forever,” explains Mark Kroese, a GM at Microsoft. “I say this because NUads — specifically the Kinect voice and gesture technology that enables them — finally unties the Gordian knot of interactive television, and by extension, interactive advertising.”
Advertisers, programmers and distributors have dreamed of untying the knot — or whatever metaphor you want to use — because billions of dollars are at stake. Imagine knowing who interacted with a commercial and who took action on it. Until now, the only real metric has been TV ratings, and the promise of interactive TV has never reached scale. Too many technologies, set top boxes, cable/satellite operators. But as mobile apps grow in scale, they live seamlessly away from the traditional confines of TV technology and competitive lines. And gaming platforms have crept into living rooms in massive numbers — Xbox Live is television’s largest social network, claiming 35 million members. Mobile apps and gaming platforms have become the bridge.
2. Social TV guides will make you watch even more
That alone is worth billions, but there’s another big economic driver to social TV. Just as DVRs increased television viewing — much to the surprise of many — social TV guides will empower viewers to make smarter choices and discover shows they never knew existed. By measuring what you’ve watched, what you’ve liked, what your friends have recommended and what’s trending overall, social TV guides will make surprisingly-accurate suggestions. Matcha.tv (below) is an example of a social TV guide that’s starting to get close, but it’s just one of as many as a dozen startups in this space.
Just look at how Netflix has increased its business to the tune of millions of dollars through behavioral recommendation algorithms — just wait until they roll out an “extensive” Facebook integration in the months to come, adding social recommendations to the mix. Facebook says its users have “liked” TV shows 1.65 billion times, becoming a natural recommendation engine for TV. Last week, Netflix CEO Reed Hastings even joined Facebook’s board to “take advantage of all the opportunities ahead.”
Beyond Netflix, imagine social TV guides built into every cable and satellite service, every set top box, every connected TV set. They’ll suggest new episodes of your favorite shows, available instantly on demand. Shows your friends recommend. And algorithmic suggestions that make Netflix and TiVo’s current picks look like child’s play. No need to record anything — everything exists instantly. Comcast just previewed (above) a new cable experience that’s the first step in the direction of reinventing TV guides and channel surfing. It’s likely when viewers turn on their TV sets (and tablets) in 3 years, they’ll see a social TV guide startup screen, not a live TV channel.
3. Second-screens become a natural viewing extension
iPad owners spend more time in front of TV with their tablet than any other activity, a Nielsen study found. And tablets are predicted to continue to grow like wildfire, reaching 23% of the U.S. internet population by next year.
No wonder why cable companies, broadcasters, programmers and sports leagues are scrambling to roll out “second screen” apps that tie to TV. Fueled in part by Twitter’s role in providing a real-time social layer over television, these apps are becoming a natural extension of TV programming, both live and on demand. Imagine, for example, downloading an NFL app that provides a rich game program — the same you’d receive at the stadium — along with real-time stats, Twitter chat and multiple live cameras. (The NFL offered something similar, but scaled down, for the Super Bowl.) Second-screen apps are also becoming remote controls, like Xfinity’s new iPad app (above), making your tablet a natural extension of TV viewing.
While there have been anecdotal examples that Twitter has helped drive ratings around TV shows — like Piers Morgan’s last-minute interview with Charlie Sheen — the bigger opportunity will be second-screen advertisements that tie with the broadcast. One of my favorite sponsored apps was the Master’s golf app(above), sponsored by IBM, and there are dozens more. Second Screen Network is an example of a company that’s moving ahead with an ad network that spans all kinds of second screen apps. For viewers who aren’t tagging, checking in, or clicking on TV commercials, second screen ads add another path of interactivity.
That’s why former Endemol CEO Ynon Kreiz told attendees of a TV conference earlier this year to “get up, leave this room” and run to their garages to get to work designing the future of social TV. “Whoever figures it out, will be the next Steve Jobs of this generation,” he said.
Stay tuned to Lost Remote for continuing social TV coverage. Follow us on Twitter, Facebook or sign upfor a daily email of our stories.
www.netkaup.is
Freddie Mercury (Queen) The Great Pretender From 5th of Sept. 1946 to 24th of November 1991
Freddie Mercury – www.netkaup.is
I´m the great pretender
The Show Must Go On
Happy Birthday !
Freddie Mercury was born Farrokh Bulsara on Thursday September 5th 1946 on the small spice island of Zanzibar. His parents, Bomi and Jer Bulsara, were both Parsee (Persian).
In our hearts FOREVER!
Queen – Love of My Life
So Long, Guggenheim & YouTube – New York – The full show.
So Long, Frank Lloyd Wright by Paul Simon and Art Garfunkel
The building of the Guggenheim Museum looking out on Central Park.
YouTube Play: Live from the Guggenheim, October 21, 2010. The full show.
The most Creative Video Guggenheim & YouTube www.netkaup.is
GALLERY – www.netkaup.is
Iceland Exits : It is no longer in crisis. But it’s a long way from a full recovery. PAUL KRUGMAN The Concience of a Liberal
Iceland is no longer under an IMF program; here’s the IMF report (pdf) pronouncing the adjustment program successful. Indeed. Iceland still has high unemployment and is a long way from a full recovery; but it’s no longer in crisis, it has regained access to international capital markets, and has done all that with its society intact.
And it has done all that with very heterodox policies — debt repudiation, capital controls, and currency depreciation. It was as close as you can get to the polar opposite of the gold standard. And it has worked.
www.netkaup.is
www.NYTimes.com
Video of Bloomberg interview with Nouriel Roubini on China hard landing risks and Brazil outlook.
http://youtu.be/otjgsrvS9l8
Nouriel Roubini answers Facebook questions
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GEORGE HARRISON – Living In The Material World
GEORGE HARRISON : “You have to change”
FAMOUS rebel, an Innovator, the QUIET BEATLE, unknown VISIONARY
In a lifetime you can become anything.
Here comes the SUN. www.netkaup.is
Martin Scorsese’s Trailer
Richard Branson Necker Island interview. What makes a successful entepreneur ?
With Joe Polish, Yanik Silver and Marie Forleo. Jun 15, 2011
1 What is the absolute key ?
2 How to be a good delegator ?
3 How to make a difference ?
4 How to start a business ?
5 With modern communication why should you have to get stuck in an office ?
6 Remember to have fun while taking part in the action.
7 When marketing something the most important is the product itself ?
www.netkaup.is
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