Twenty-five years after the first website went online, it is clear that we are living through a period of dizzying transition. For 500 years after Gutenberg, the dominant form of information was the printed page:
The former home of the South Wales Evening Post – the title moved to smaller premises two years ago.
The rise of Donald Trump is ‘a symptom of the mass media’s growing weakness’, according to academic Zeynep Tufekci. Photograph: Jim Cole/AP
NCO / Netkaup.is, NCO eCommerce, Neskaup, www.netkaup.is
The Snapchat problem, the Facebook problem, the Airbnb problem
Malcolm Gladwellat Postback 2015
Last night futurist, journalist, prognosticator, and author Malcolm Gladwell told pretty much the most data-driven marketing technologist crowd imaginable that data is not their salvation.
In fact, it could be their curse.
“More data increases our confidence, not our accuracy,” he said at mobile marketing analytics provider Tune’s Postback 2015 event in Seattle. “I want to puncture marketers’ confidence and show you where data can’t help us.”
The average person under 25 is texting more each day than the average person over 55 texts each year, Gladwell says. That’s what the data can tell us.
What it can’t tell us is why.
“The data can’t tell us the nature of the behavior,” Gladwell said. “Maybe it’s developmental … or maybe it’s generational.”
Developmental change, in Gladwell’s story, is behavior that occurs as people age. For instance, “murder is a young man’s game,” he said, with almost all murders being committed by men under the age of 25. Likewise, dying in a car accident is something that just “statistically doesn’t happen” over the age of 40. In other words, people age out of developmental changes — they are not true long-term lasting shifts in behavior.
Generational change, on the other hand, is different. That’s behavior that belongs to a generation, a cohort that grows up and continues the behavior. For example, Gladwell said, baby boomers transformed “every job in America” in the ’70s as they demanded more freedom, greater rewards, and changes in the boss-employee relationship.
The question is whether Snapchat-style behavior is developmental or behavioral.
“In the answer to that question is the answer to whether Snapchat will be around in 10 years,” Gladwell said.
Facebook is massive, amazing, and almost literally incredible: a social network connecting over a billion people. That’s what the data can tell us.
What it can’t tell us is what it will become — what its full upside potential could be.
“Facebook is at the stage that the telephone was at when they thought the phone was not for gossiping — it’s in its infancy,” Gladwell said, referencing that the early telephone marketers thought the phone was only for business. “We need to be cautious when making conclusions … we can see some things now, but we have no idea where it’s going.”
Why?
The diffusion of new technologies always takes longer than we would assume, Gladwell said. The first telephone exchange was launched in 1878, but only took off in the 1920s. The VCR was created in the 1960s in England, but didn’t reach its tipping point until the 1980s — over and above the vociferous opposition of the TV and movie industry, which was convinced it would destroy their business.
And that’s for technologies that are just innovative.
Technologies that are both innovative and and complicated, like Facebook, take even longer to really emerge.
“Any kind of new and dramatic innovation takes a long time to spread and be understood,” Gladwell said. “If we look at history, it tells us that the Facebook of today looks almost nothing like what it will tomorrow.”
The sharing economy, featuring companies like AirBnB, Uber/Lyft, even eBay, rely on trust. And they’re growing and expanding like wildfire.
And yet, if you look at recent polls of trust and trustworthiness, people’s — and especially millennials — trust is at an all-time low. Out of ten American “institutions,” including church, Congress, the presidency, and others, millennials only trust two: the military and science.
That’s conflicting data. And what the data can’t tell us is how both can be true, Gladwell said.
“Data can tell us about the immediate environment of people’s attitudes, but not much about the environment in which they were formed,” he said. “So which is right? Do people not trust others, as the polls say … or are they lying to the surveys?”
The context helps, Gladwell said.
That context is an massive shift in American society over the past few decades: a huge reduction in violent crime. For example, New York City had over 2,000 murders in 1990. Last year it was 300. In the same time frame, the overall violent crime index has gone down from 2,500 per 100,000 people to 500.
“That means that there is an entire generation of people growing up today not just with Internet and mobile phones … but also growing up who have never known on a personal, visceral level what crime is,” Gladwell said.
Baby boomers, who had very personal experiences of crime, were given powerful evidence that they should not trust. The following generations are reverting to what psychologists call “default truth.” In other words, they assume that when someone says something, it’s true … until they see evidence to the contrary.
“I think millennials are very trusting,” Gladwell said. “And when they say they’re not … they’re bullshitting.”
Whether that’s true or not, however, is extremely important to the future of the sharing economy.
The deficiencies not only in data but of data are the reason marketers have a job, Gladwell said. In fact, it goes deeper than that:
“The reason your profession is a profession and not a job is that your role is to find the truth in the data.”
And that’s a significant challenge.
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EuroTour : Steingrímur J. & Co. 21.4. 2009 Upprifjun
Íslenska bátafólkið 101 2008
Gleðibankinn 05.-2009
Hvar ertu ? 27.4. 2009
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Inequality: Why?
Time 3.00min
The Gap between the very richest and the rest of us is getting Bigger WHY ?
A surprise viral hit: Income inequality, the movie.
Time 6.24 min
by Krissy Clark
Marketplace for Friday, March 8, 2013
STORY
You may have seen this video recently, about wealth inequality.
It’s gone viral over the last week or so, which isn’t news in itself, of course. Stuff goes viral all the time. But usually it’s cute kids dressed as turtles, strange and hilarious music videos and music video spoofs.
But wealth inequality? Not the sexiest of subjects.
It’s not a flashy video. It is a little over six minutes long. It has moody music. It has a voiceover from a guy with a slight southern twang. It has lots of charts showing how Americans think wealth is distributed, compared to how it actually is.
So why does this video suddenly have more than 3 million (hits) views ? Marsh 8 2013. Today January 9 2014 this video Income inequality, the movie. has had 13.908.449 views
I decided to work backwards and follow the viral chain. I first saw the video thanks to my boyfriend, who’d seen it through a post his friend, Brent, put on his Facebook page. I called up Brent, and he told me he found the video on Facebook too, and has no idea who made it. His best guess was “some guy in his bedroom who said, ‘You know, people need to know about this. I’m just going to make a little animation here.’”
Brent’s theory is basically right. Someone by the name of “politizane” posted the video back in November on YouTube. A reporter from the magazine Mother Jones tracked politizane down a few days ago. He said he wanted to stay anonymous, but described himself as a freelance designer, “from a red state,” who’d been struck by a wealth inequality study he’d read about, conducted by two professors.
Duke Marketing professor Dan Ariely happens to be one of those professors. “I think what made it big,” Ariely says of the video, “was that one of the actors from Star Trek put it on his Facebook.”
That actor, George Takei, who played Sulu on “Star Trek,” told me he posted the video right after the sequester kicked into gear, because he’d been thinking a lot about how the across the board budget cuts might affect an already shrinking middle class.
“I thought that video captured it so visually, so powerfully,” Takei told me. Takei happens to have 3.6 million followers on Facebook, meaning he’s a sort of “super connector” who all by himself can help a video go viral. But it turns out that Takei also found the video through Facebook, in a post that a friend linked to from mashable.com.
Websites like Mashable and Upworthy, which also posted the video in the last few days, make a lot of money embedding videos they think will go viral, says Maksim Tsvetovat, a professor of computer science who researches social networks at George Mason University. These sites will either sell ads next to them, or sell data on who clicked on what posts. “That data itself is priceless,” explains Tsvestovat. “Marketers will pay a lot to know what are people’s interests, how information spreads on a specific topic, and how fast.”
To those who see irony in a video about wealth inequality generating serious revenue for private businesses, Tsvetovat points out “it’s in the nature of capitalism to exploit anything that looks like an opportunity.” Even when that opportunity is a viral video highlighting the impact of unfettered capitalism.
Marketplace’s Wealth & Poverty www.netkaup.is
He’s a prolific singer-songwriter, poet and painter – and one of the figureheads for the generation who fought for civil rights and social change in 1960s USA.
Hear Bob Dylan’s Lost 1970 Gem “Pretty Saro”
With the help of Dylan’s new box set Another Self Portrait — which presents raw, unvarnished tapes from the Self Portrait sessions — Gilmore traces Dylan’s creative journey from his motorcycle accident in 1966 through his return to the pop charts in 1973 with “Knockin’ On Heaven’s Door.”
Focusing on the largely untold story of Self Portrait‘s creation, the cover story features new interviews with Dylan collaborators Al Kooper, David Crosby, Roger McGuinn, David Bromberg and Happy Traum. “I thought it was strange, strange, strange,” says Kooper of Self Portrait, which consists mainly of cover songs. “Why is the Shakespeare of songwriting doing other people’s songs? And why is he doing all these old folk songs? What’s going on?”
Look for the issue on stands and in the iTunes App Store this Friday, August 30th.
Read more:
http://www.bobdylan.com/us/songs/times-they-are-changin#ixzz2dHYMFr25
Read more:
http://www.rollingstone.com/music/news/on-the-cover-bob-dylans-lost-years-20130828#ixzz2dHUMfzaT
Follow us: @rollingstone on Twitter | RollingStone on Facebook
A surprise viral hit: Income inequality, the movie. Time 6.24 min
by Krissy Clark
Marketplace for Friday, March 8, 2013
STORY
You may have seen this video recently, about wealth inequality.
It’s gone viral over the last week or so, which isn’t news in itself, of course. Stuff goes viral all the time. But usually it’s cute kids dressed as turtles, strange and hilarious music videos and music video spoofs.
But wealth inequality? Not the sexiest of subjects.
It’s not a flashy video. It is a little over six minutes long. It has moody music. It has a voiceover from a guy with a slight southern twang. It has lots of charts showing how Americans think wealth is distributed, compared to how it actually is.
So why does this video suddenly have more than 3 million hits?
I decided to work backwards and follow the viral chain. I first saw the video thanks to my boyfriend, who’d seen it through a post his friend, Brent, put on his Facebook page. I called up Brent, and he told me he found the video on Facebook too, and has no idea who made it. His best guess was “some guy in his bedroom who said, ‘You know, people need to know about this. I’m just going to make a little animation here.’”
Brent’s theory is basically right. Someone by the name of “politizane” posted the video back in November on YouTube. A reporter from the magazine Mother Jones tracked politizane down a few days ago. He said he wanted to stay anonymous, but described himself as a freelance designer, “from a red state,” who’d been struck by a wealth inequality study he’d read about, conducted by two professors.
Duke Marketing professor Dan Ariely happens to be one of those professors. “I think what made it big,” Ariely says of the video, “was that one of the actors from Star Trek put it on his Facebook.”
That actor, George Takei, who played Sulu on “Star Trek,” told me he posted the video right after the sequester kicked into gear, because he’d been thinking a lot about how the across the board budget cuts might affect an already shrinking middle class.
“I thought that video captured it so visually, so powerfully,” Takei told me. Takei happens to have 3.6 million followers on Facebook, meaning he’s a sort of “super connector” who all by himself can help a video go viral. But it turns out that Takei also found the video through Facebook, in a post that a friend linked to from mashable.com.
Websites like Mashable and Upworthy, which also posted the video in the last few days, make a lot of money embedding videos they think will go viral, says Maksim Tsvetovat, a professor of computer science who researches social networks at George Mason University. These sites will either sell ads next to them, or sell data on who clicked on what posts. “That data itself is priceless,” explains Tsvestovat. “Marketers will pay a lot to know what are people’s interests, how information spreads on a specific topic, and how fast.”
To those who see irony in a video about wealth inequality generating serious revenue for private businesses, Tsvetovat points out “it’s in the nature of capitalism to exploit anything that looks like an opportunity.” Even when that opportunity is a viral video highlighting the impact of unfettered capitalism.
Marketplace’s Wealth & Poverty www.netkaup.is
Dollar Shave Club spent $4,500 on a video that’s had more than 5 million YouTube hits and spawned dozens of response videos in the four-and-a-half months since it’s gone live.
# 1 “Think deeply about the problem you’re solving,” Mr. Dubin said. In other words, find the insights that will make people care about the video — which in this case were the same ones that made them care about the Dollar Shave Club brand. Razor blades — both the high cost and the inconvenience of buying them from the locked “razor fortress” in stores — are “an emotionally supercharged subject.”
# 2 “Identify a resonant shared human experience around it and then build your concept around that,” Mr. Dubin said. “In just about every beat of the video … we’re talking about the business and the benefit of the business.”
# 3 Keep it brief. “The video is really really tight,” Mr. Dubin said. “This video is a minute-and-a-half long, and that’s really, really important. It was going to be a lot longer, and thankfully the director I worked with who helped me, who I also did some improv with in New York, she really helped me pare it down and keep it brief. Nobody wants to watch your five-minute video. Nobody forwards around a video they didn’t watch all the way through.”
#4 “Don’t give people a video they could have written themselves.” Dollar Shave Club’s video may have been low-budget, but it was created by people, including Mr. Dubin, with years of experience both in improv comedy and video production, giving it considerably more punch than your average $4,500 production. “I would encourage you … to hire some comedy writers. Go down to the local comedy club and bring them into your marketing brainstorm. I studied improv for eight years at the Upright Citizens Brigade as a hobby and loved it. … A lot of my teachers are now on television and in film … and I always thought they were missing a big opportunity, which was to start their own agency.”
The video was so funny that some folks thought it was a spoof, Mr. Dubin admitted. That impression was compounded by the fact that it produced enough hits to crash the company’s website. This led some YouTube commenters to suggest the business was a great idea someone should do for real.
So among lessons learned, Mr. Dubin said, was to have more bandwidth — both the literal kind and in terms of human capital. The biggest thing he’d change is to “spend more time to find the right people,” which has become one of his favorite parts of the job. And, to that end, Mr. Dubin announced from the dais that he’s seeking a VP-marketing, asking folks to contact him at Michael@DollarShaveClub.com.
www.netkaup.is
How SEO With Video Can Rank You On Google’s First Page with moderately competitive keywords. You can use PPC but if you don´t know what you are doing you might as well throw your money away. The Method is with VIDEO to rank on Google´s first page in 3 days. Above those with hundred of thousunds of back links pointing to them http://www. etc.
It takes an average of 3 days to get your VIDEO ranked high for almost any KEYWORD. Dominate the search SEO game now and you can sell using VIDEO with good ROI. Return on Investment. Andy Jenkins.
www.netkaup.is
Posted 17 November 2011 14:24pm by Arianne Donoghue
As Econsultancy highlighted earlier this month, Google has introduced the most significant changes to its PPC algorithm for some time.
We’re all aware of how important click-through rates are in determining your Quality Score but Google’s recent update now places greater emphasis on the importance of landing pages.
Alongside the undoubted effect such pages can have on improving conversion rate we’ve compiled Top Ten Tips for anyone looking to either build or choose the best possible landing pages for their campaigns.
We like to use the phrase, “think humans and the robots will follow”. This means providing the best possible experience for your users in terms of site navigation and usage etc.
Speed is becoming a growing factor not only in the Google algorithm (see this post from Matt Cutts last year) but tests by Google and by Amazon indicate users are increasingly using speed as a determining factor in where to purchase.
You can see how fast your site loads on Google’s Developers site.
Get someone impartial to take a look at your site, what does it communicate in the first three to five seconds? Does it give a feeling of trust? Is your brand immediately obvious? What about purpose?
Without these things being clear you’ll struggle to achieve the conversion rates you want.
Are you using call-to-action buttons and images to make it clear what you want the users to do? Do you want them to call you, send an enquiry, make a purchase or all three?
Clarity on the desired action will help maximise conversion rates and make your site more effective.
Once you’ve made it clear to users what you want from them, make it easy for them to take that course of action. If you want them to buy something, make the purchase journey as simple and straightforward as possible by making calls to action obvious, keeping the basket/checkout process hassle-free and ensuring that any other information they might need (such as returns, FAQs etc) is easily available.
Be sure to think about what users might have had in mind when they clicked on your ad. Did you promise a special offer? A certain product? Make sure that you confirm whatever expectations might have been set before.
Disappoint them and they will be sure to leave.
From keyword, to the ad, through the landing page, your messaging and tone of voice must be consistent. This will help very early on to build trust and set expectations, improving the possibility of conversion.
Always be as specific as possible. If the user is searching for a particular product then deep-link them to specific product pages. Admittedly, this is not always possible, but the ability to save user’s valuable clicks will reap rewards.
The fewer clicks it takes to get to a conversion, the more conversions you’ll get.
Of course, the K.I.S.S. principle was always going to feature somewhere. Finding a balance between this and tip seven is tricky but, it can be done. Don’t worry about filling every available space.
Sometimes leaving the important elements with room to stand out is the best design decision you can make.
Trial the use of dynamic keywords on your landing page. This allows you to get away with creating fewer versions of a page and using a field in the referring URL to populate text on the page.
You’ll then create super relevant pages that can help boost quality score and cut the minimum CPCs required to participate in the auction. After introducing dynamic keywords for one of our clients we’ve found that the average minimum CPC was cut by half. It also has the added benefit of making your site appear more relevant once a user clicks through.
Be sure to tell your customers why you should buy from them, rather than someone else. It’s not enough to assume that they know – and even if they did, a reminder of your USPs and stand-out qualities is no bad thing.
Of course, this list isn’t exhaustive but, when you start to get things right the results will be obvious. Allied to improvements in conversion rates, the cost savings generated via relevancy and improved Quality Scores will have the combined effect of making your campaigns exponentially more efficient.
If you have any other tips to share we’d love to hear them.
www.netkaup.is http://econsultancy.com/
Steve Jobs 1955 – 2011
Posted by CORY BERGMAN on June 27, 2011
The former CEO of Endemol, the world’s largest independent production house, says social TV is “going to be huge.” The CEO of Hulu calls it a game-changer. And the research firm Futurescape says social TV has “radical implications for the future of television viewing.” Is it just hyperbole, or are real economics in play? There are three arenas where social TV is quickly gaining traction, and all three have the potential to become billion dollar businesses by themselves.
1. Interactive TV at last
Last April, Yahoo snapped up IntoNow for $20 to $30 million, just three months after the TV-listening app made its debut. By encouraging viewers to “tag” TV shows and commercials for rewards, IntoNow is beginning to bridge the last mile of television, bringing interactivity to TV commercials — a task that interactive TV companies have tried for a decade. This month the music-listening app Shazam landed a $32 million funding round to expand its push into TV to reward users for tagging commercials, and other startups, like WiO, are quickly pushing into the space.
TV check-in companies like GetGlue and Miso, for example, also have potential if they can move beyond the mobile check-in. “(The) check-in is just the starting point of a conversation about TV but it is not the be-all end-all,” says Miso CEO Somrat Niyogi, who recently opened an app store for Miso’s API. “We believe the social TV experience can exist everywhere.”
Xbox, too, is making strides at connecting viewers to commercials in innovative ways. Last week Xboxannounced that will voice and motion interactivity to commercials — called NUads — for users with the Kinect attachment. “I’m here to say that it will change television as we know it — forever,” explains Mark Kroese, a GM at Microsoft. “I say this because NUads — specifically the Kinect voice and gesture technology that enables them — finally unties the Gordian knot of interactive television, and by extension, interactive advertising.”
Advertisers, programmers and distributors have dreamed of untying the knot — or whatever metaphor you want to use — because billions of dollars are at stake. Imagine knowing who interacted with a commercial and who took action on it. Until now, the only real metric has been TV ratings, and the promise of interactive TV has never reached scale. Too many technologies, set top boxes, cable/satellite operators. But as mobile apps grow in scale, they live seamlessly away from the traditional confines of TV technology and competitive lines. And gaming platforms have crept into living rooms in massive numbers — Xbox Live is television’s largest social network, claiming 35 million members. Mobile apps and gaming platforms have become the bridge.
2. Social TV guides will make you watch even more
That alone is worth billions, but there’s another big economic driver to social TV. Just as DVRs increased television viewing — much to the surprise of many — social TV guides will empower viewers to make smarter choices and discover shows they never knew existed. By measuring what you’ve watched, what you’ve liked, what your friends have recommended and what’s trending overall, social TV guides will make surprisingly-accurate suggestions. Matcha.tv (below) is an example of a social TV guide that’s starting to get close, but it’s just one of as many as a dozen startups in this space.
Just look at how Netflix has increased its business to the tune of millions of dollars through behavioral recommendation algorithms — just wait until they roll out an “extensive” Facebook integration in the months to come, adding social recommendations to the mix. Facebook says its users have “liked” TV shows 1.65 billion times, becoming a natural recommendation engine for TV. Last week, Netflix CEO Reed Hastings even joined Facebook’s board to “take advantage of all the opportunities ahead.”
Beyond Netflix, imagine social TV guides built into every cable and satellite service, every set top box, every connected TV set. They’ll suggest new episodes of your favorite shows, available instantly on demand. Shows your friends recommend. And algorithmic suggestions that make Netflix and TiVo’s current picks look like child’s play. No need to record anything — everything exists instantly. Comcast just previewed (above) a new cable experience that’s the first step in the direction of reinventing TV guides and channel surfing. It’s likely when viewers turn on their TV sets (and tablets) in 3 years, they’ll see a social TV guide startup screen, not a live TV channel.
3. Second-screens become a natural viewing extension
iPad owners spend more time in front of TV with their tablet than any other activity, a Nielsen study found. And tablets are predicted to continue to grow like wildfire, reaching 23% of the U.S. internet population by next year.
No wonder why cable companies, broadcasters, programmers and sports leagues are scrambling to roll out “second screen” apps that tie to TV. Fueled in part by Twitter’s role in providing a real-time social layer over television, these apps are becoming a natural extension of TV programming, both live and on demand. Imagine, for example, downloading an NFL app that provides a rich game program — the same you’d receive at the stadium — along with real-time stats, Twitter chat and multiple live cameras. (The NFL offered something similar, but scaled down, for the Super Bowl.) Second-screen apps are also becoming remote controls, like Xfinity’s new iPad app (above), making your tablet a natural extension of TV viewing.
While there have been anecdotal examples that Twitter has helped drive ratings around TV shows — like Piers Morgan’s last-minute interview with Charlie Sheen — the bigger opportunity will be second-screen advertisements that tie with the broadcast. One of my favorite sponsored apps was the Master’s golf app(above), sponsored by IBM, and there are dozens more. Second Screen Network is an example of a company that’s moving ahead with an ad network that spans all kinds of second screen apps. For viewers who aren’t tagging, checking in, or clicking on TV commercials, second screen ads add another path of interactivity.
That’s why former Endemol CEO Ynon Kreiz told attendees of a TV conference earlier this year to “get up, leave this room” and run to their garages to get to work designing the future of social TV. “Whoever figures it out, will be the next Steve Jobs of this generation,” he said.
Stay tuned to Lost Remote for continuing social TV coverage. Follow us on Twitter, Facebook or sign upfor a daily email of our stories.
www.netkaup.is
The video calling feature, which became available on Wednesday, is likely to prompt many Facebook users to spend more time online and even less time on the phone.
“This is by far the easiest way to get connected by video,” Facebook engineer Philip Su said as he detailed how it worked at Wednesday’s news conference. “If it were any easier than this one click, it would be reading your mind.” CLICK the link :
Smellið á linkinn: http://www.latimes.com/news/nationworld/columnone/la-fi-zuckerberg-father-20110330,0,6179989,full.story
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He just had to beat Rupert Murdoch, didn’t he? Project, Richard Branson’s iPad magazine, is now available in the iTunes store — at least in Italy and the United Kingdom, since it’s past midnight there. App is free, cost per issue is $2.99 for “a full month’s worth of updating content.” We suspect it’ll hit US, too, the next few hours, but for now, those across the pond can read up on Jeff Bridges (audio and video interview), Earth 2.0, and a “well-informed Godzilla.” Take that, yet-to-be-released The Daily.
Mind Your Manners : Social Media Marketing
Good manners is essential when it comes to interacting with others using social media networks as a marketing tool.
It’s true you will not find a list of dos and don’ts when it comes to social media marketing, but you must mind your manners in order for your efforts in social marketing to be successful.
Social media marketing is about interaction, interaction creates relationships and those relationships open up the opportunity for you to share information about your products and services.
www.netkaup.is