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Meet the all-new Kindle Fire—a Kindle for movies, music, apps, games, reading & more. Only $199.

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If Amazon’s new slew of keyboard-less Kindlesleaves you feeling frightened and confused, you’ve still got time to pick up one of their soon-to-be classic models. The 3rd generation Kindle (which has been retroactively renamed the “Kindle Keyboard”) is enjoying a bit of a price drop on Amazon.com as we speak.The Kindle Keyboard with Special Offers has dipped from its usual price down to $99, while the spiffy 3G version is currently selling for $139. Given that the newly-announced Kindle with Special Offers is already available for a remarkable $79, only hardcore keyboard fanatics need apply.

The new Kindle’s price point was clearly intended to move units like crazy, so one has to wonder why the discount on the previous model wasn’t more drastic. It seems possible that Amazon could slash prices closer to the holiday season in an attempt to own to the eReader market at all price points, but that would likely jeopardize sales of newer models.

Amazon could also be running low enough on existing Kindle stock that they’re in no rush to sell through them. Why sell a perfectly good Kindle for something like $50 when warehouse space isn’t an issue and people are more than happy to pay $99?

This is all speculation of course, but the point remains: those of you who prefer your Kindles with keyboards may want to head over to Amazon and check things out. After all, who knows how many more they have to sell?

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Amazon New Kindle Its Top-Selling Product

Amazon Says New Kindle Is Its Top-Selling Product » Amazon-Kindle-3-ereader

Giant online retailer Amazon.com announced Monday that the latest version of its popular Kindle e-reader has become the top-selling item in the company’s history — surpassing the previous champ,Harry Potter and the Deathly Hallows (Book 7).

On Christmas Day, Amazon said, more people activated new Kindles and bought more e-books than on any other day in the company’s history. Kindle (Wi-Fi) and Kindle 3G devices were the best-selling products on Amazon this holiday season, the company said.

As usual, Amazon did not say exactly how many Kindles the company has sold, but Forrester Research’s James McQuivey has estimated that by the end of the year, Amazon will have sold about 6 million units.

Company CEO Jeff Bezos did use the occasion to take a veiled shot at those who said that fancier tablet computers like Apple’s iPad and Samsung’s Android-powered Galaxy Tab — which are much more expensive than Kindles and offer more features — would crush Amazon’s signature e-reader. Not even one year ago, tech pundits were predicting Kindle’s demise at the hands of iPad.

“Customers report using their LCD tablets for games, movies and web browsing, and their Kindles for reading sessions,” Bezos said in a statement. “They report preferring Kindle for reading because it weighs less, eliminates battery anxiety with its month-long battery life, and has the advanced paper-like Pearl E Ink display that reduces eyestrain, doesn’t interfere with sleep patterns at bedtime, and works outside in direct sunlight, an important consideration, especially for vacation reading.”

“Kindle’s $139 price point is a key factor — it’s low enough that people don’t have to choose,” Bezos added.

To be sure, Monday’s announcement is almost entirely self-serving on the part of Bezos and Amazon, but you have to give the company some credit for managing to withstand the onslaught of smartphones and tablets that pose competitive threats to the Kindle.

The simple fact is, the product is a hit.

Ben Schachter, an analyst with Macquarie Research, believes that Amazon is poised to continue its strong performance.

“Amazon has rewarded the bulls and confounded the bears for years,” Schachter wrote in a recent note to clients, in which he initiated coverage of the company with an “Outperform” rating. “Through it all, very few would argue that the company’s execution has been anything other than remarkable. Even fewer would argue that the secular shift of retail to online from offline will abate.”

Schachter has a $205 price target on the stock, which closed trading Monday at $182.14.