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Steve Wozniak

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Stop us if you’ve heard this before, but Apple co-founder Steve Wozniak is yet again worried about Apple’s future.

In an interview with Bloomberg News, Wozniak expressed concern that Apple might not be considered the “cool” computing system for too much longer. “We used to have these ads, I’m a Mac and I’m a PC, and the Mac was always the cool guy. And ouch, it’s painful, because we kind of are losing that,” he said.

He might be right. Apple has had a rough few months of press with the Apple Maps fiascothe company’s stock falling, and a recent hacking, which was disclosed this week.

But Wozniak, who no longer works for Apple, has often vocal about his opinions regarding the company’s direction. In 2012, Wozniak said that he was worried about Apple’s cloud storage ventures. “I think it’s going to be horrendous. I think there are going to be a lot of horrible problems in the next five years.” Wozniak also told TechCrunch last year that he was worried that Microsoft might be innovating inmore interesting ways than Apple.

Hope is not completely lost, since Wozniak believes that “Apple is really good at setting a standard with a new device,” and the company “still has its halo in that regard.” Read the entire Bloomberg News report to get all the details — or crawl down the rabbit hole with this YouTube compilation of “Mac vs. PC” ads:

Steve Wozniak: The Evolution of Computer Technology 4 : 40 min.

Published on Jan 7, 2013

Steve Wozniak, or Woz as he is known, was a co-founder of Apple along with the late Steve Jobs. He contemplates future technological breakthroughs that can help solve some of the world’s problems from personalized medicine to the production of energy.